Area Sales Manager

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Reports to:
District Sales Manager

The Area Sales Manager is responsible for leading, directing, and controlling the sales, merchandising and delivery activities within all assigned accounts.

• Continually direct and monitor the Salespersons in the areas of marketing plan goals, sales, new placements, distribution, rotation, code dates, pricing, POS, displays, and cooler position.
• Conduct daily and weekly meetings with assigned sales team to properly communicate goals and other important information.
• Live and train PIITCHER selling to sales teams.
• Conduct Power Coaching ride with to train team on all aspects of their assigned duties.
• Monitor the Delivery Drivers to ensure timely deliveries, proper rotation, merchandising, customer service, safe driving, and vehicle maintenance.
• Monitor all accounts receivables for your area to ensure they are collected in a timely manner.
• Review and adjust daily (if necessary) the work assignments of the Merchandisers.
• Ensure all Salespersons are using their historical sales information as a selling tool.
• Prior to the beginning of each month complete your monthly approved marketing plan and Work With/Power Sell Schedule. At the end of each month forward the schedule to the General Manager.
• Assist the General Manager in the development, implementation, and success of incentive programs that support and improve the sales of the company.
• On an annual basis conduct a performance review on all members of your team.
• With the approval of the General Manager implement route re-alignments that are necessary to improve customer service.
• Conduct on-the-job training for all Salespersons to ensure the professional and consistent performance from the team.
• Promote the sales of company products through personal selling efforts and regular contacts with individual accounts, chain stores and large retailers.
• Make sales calls on key accounts to ensure close working relationships with owners and managers.
• Call on new accounts prior to opening and non-buying accounts monthly.
• Maintain updated sales and distribution information by Salesperson for all brands and packages. Weekly review new package placements and distribution changes.
• Ride with each Salesman once per month to observe, critique, and improve their performance.
• Have a working knowledge of all sales routes and, if necessary, fill-in during sick and vacation leave.
• Supervise the implementation of cooler and warm shelf resets.
• As assigned, assist with special events.
• Maintain a positive working relationship with the owners, managers and employees of all assigned accounts.
• Be aware of all competitive activity within your assigned chains, including opportunities that can increase the sales of the company.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Advise and train retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Maintain open and clear communications with the owners, managers, and other employees of the company.
• Report to your General Manager all significant/new competitive pricing and merchandising activity in your assigned accounts.
• Spend at least 90 percent of your time in the market working with your employees and making key account calls.
• Ensure proper stock rotation is in effect in all your assigned accounts.
• If necessary move product between accounts to prevent it from going out-of-date.
• Always be aware of code dates and have product that is out-of-date swapped out.
• Be aware of product salability and have damaged product swapped out.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Keep your vehicle clean and orderly at all times.
• Ensure your vehicle is serviced at regular intervals and repaired when necessary to minimize breakdowns.
• Courtesy on the road is important at all times. Be polite to other drivers, it is a reflection on the image of…