Senior Manager, Content Creation – Selling Skills

Job Description Position Summary

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in Med Tech. The Senior Manager, Content Creation – Selling Skills, reporting into the Director of Global Sales Content Creation, will co‑create the strategy, design, and execution of global sales learning and enablement content. This role will be responsible for creating integrated, end‑to‑end learner journeys that accelerate seller productivity, strengthen selling capabilities, and deliver measurable commercial impact.

• Serve as a global subject matter expert on how sellers learn, adopt, and sustain high‑impact selling behaviors at scale.
• Architect and deliver end‑to‑end selling curricula aligned to the full commercial lifecycle, ensuring a cohesive and intuitive learner journey.
• Establish global content standards and governance, enabling consistency across regions and business units while allowing for targeted local adaptation.
• Integrate sales methodology, commercial processes, and enabling technologies into practical, field‑ready learning experiences that drive immediate application.
• Leverage modern learning modalities (AI‑enabled learning, simulations, AR/VR, interactive content) to increase engagement and retention.
• Act as the enterprise integrator across functions (Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement) to ensure alignment and adoption.
• Partner closely with Sales Training teams to co‑create, scale, and continuously improve high‑impact enablement solutions globally.

• Translate enterprise instructional design standards into simple, actionable, field‑ready guidance that drives application, not just awareness.
• Shift the organization from training completion metrics to performance‑based outcomes, ensuring learning drives measurable behavior change and commercial results.
• Define and track clear success metrics (e.g., time to productivity, win rates, pipeline quality, deal velocity) tied to learning interventions directly to business performance.
• Optimize the global learning ecosystem by streamlining content, eliminating redundancy, and reducing friction to accelerate seller productivity.
• Continuously improve content and delivery based on data, field feedback, and evolving commercial priorities.
• Operate with a mindset of ownership, speed, and enterprise rigor, ensuring rapid iteration and scalability.

• Build and sustain strong, trust‑based partnerships with key stakeholders across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams to ensure alignment on priorities, content, and delivery.
• Act as a strategic advisor to sales and enablement leadership, shaping how selling capabilities are embedded into daily execution, not treated as standalone training.
• Drive enterprise‑wide adoption of selling curricula and tools, ensuring content is effectively deployed, reinforced, and utilized in the field.
• Lead cross‑functional alignment on what “good looks like” in selling behaviors, creating consistency in expectations, language, and execution across the commercial organization.
• Partner with regional and BU leaders to balance global standardization with local relevance, ensuring solutions are both scalable and practical.
• Lead structured change management and communication strategies to support rollout of new content and capabilities, proactively addressing resistance and accelerating uptake.
• Establish feedback loops with field leaders and sellers to ensure continuous input, rapid iteration, and strong alignment to real‑world selling needs.
• Influence senior stakeholders to prioritize enablement initiatives that drive measurable business impact, using data and insights to reinforce decisions.

• Proven experience in sales enablement, training, field coaching, or commercial excellence within healthcare or B2B environments.
• Proven experience in…