Account Executive, Sales

The Sales Account Executive generates advertising revenue by calling on established agencies, cold‑calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with the local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients.

Explains how different types of advertising will help promote customers’ products or services in the most effective way. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned.

• Generate advertising revenue by contacting established agencies, cold‑calling new prospects, and persuading potential clients about television advertising.
• Implement strategies to consistently grow revenue and exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls to existing and prospective clients.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.
• Explain how specific types of advertising will most effectively promote clients’ products or services.
• Provide clients with information regarding rates for advertising placement in all media.
• Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Work with clients and station personnel to develop advertisements.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.
• Minimum one year of experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long‑range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

EEO Statement:
All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.