Vice President Of Sales

California, 1202 D St., Modesto, CA 95354, USA

To attract quality‑oriented restaurateurs with consistently superior tomatoes and olive oil, keep them through legendary service, and invest in talented people who share our dedication to customer success.

Stanislaus Food Products is a nationally recognized, family‑owned company known for crafting the finest Italian‑style tomatoes and sauces for top‑quality Italian restaurants and pizzerias.

If you take pride in the quality of your work and prefer working on a team of talented individuals who share your passion for excellence, we invite you to apply for this exciting opportunity!

The Vice President of Sales is a senior leader responsible for leading, directing, and executing the company’s sales strategy across all channels and customer segments. This role combines strategic leadership with hands‑on operational ownership, ensuring consistent market execution, strong distributor and customer relationships, and alignment between Sales, Operations, Marketing, and Executive Leadership.

This position serves as the primary escalation point for complex sales issues, distributor relationships, and market‑facing decisions, while also owning critical internal processes that enable the sales organization to operate efficiently and credibly. This role is both strategic and operational in nature and requires a leader who is comfortable making decisions, owning outcomes, and serving as the connective tissue between the market and the organization.

• Develop and articulate the company’s sales philosophy, growth strategy, and market posture in alignment with executive leadership.
• Advise the President and senior leadership on sales‑related risks, opportunities, and trade‑offs.
• Evaluate and recommend pursuit of strategic contracts, growth opportunities, and partnerships.
• Represent the Sales function in executive planning, strategic initiatives, and cross‑functional leadership discussions.
• Serve as the senior point of contact for national and regional distributors, key accounts, and category management teams.
• Own executive‑level distributor relationships, including issue resolution, negotiations, and escalation management.
• Oversee distributor onboarding, item setup coordination, and exception approvals.
• Manage sensitive commercial matters such as deductions, OS&D claims, loyalty programs, and fulfillment exceptions.

• Lead sales‑side communication for product launches, reformulations, packaging changes, and transitions.
• Ensure distributors and customers receive clear, timely guidance on product availability and ordering continuity.
• Coordinate with Marketing, Sales Operations, and Supply Chain to align messaging, training, and rollout timing.
• Protect market credibility by preventing miscommunication or over‑commitment.

• Maintain direct accountability for assigned Broker Action Reports (BARs).
• Personally engage with customers when required to resolve BAR‑related issues.
• Ensure BARs are completed, extended, or withdrawn appropriately and within required timelines.
• Act as a de‑escalation point to protect sales representatives and preserve customer relationships.
• Provide day‑to‑day directions to Sales Administration, Sales Information, and related support functions.
• Clarify internal ownership of requests across Sales, Marketing, Operations, and Finance.
• Approve exceptions to standard process when required to support strategic sales objectives.
• Maintain institutional knowledge of sales policies, historical decisions, and customer‑specific nuances.

• Participate in regular sales planning, process review, and performance meetings.
• Review distributor scorecards, performance reports, and key metrics.
• Identify systemic issues and determine when escalation or corrective action is required.
• Support National Sales Meeting (NSM) planning, preparation, and execution.

• Act as Sales owner or co‑owner for cross‑functional strategic initiatives.
• Drive initiatives…