Technical Sales Representative - Power Generation

The Opportunity

Accountable for growing industry revenues within Top industry account portfolios and driving the acquisition of large new accounts ($60K - $500K). Lead the sales strategy and plan, including customer target accounts, prospecting, sales lead follow-up and maintaining strong relationships with existing customers. Retain and grow business relationships with Top accounts by proactively identifying opportunities and presenting innovative solutions.

Source and prospect new clients continually; conduct sales calls, including cold calls and lead and referral follow up to present product solutions and increase sales in assigned territory. Identify and build relationships with decision makers within existing accounts, creating an ongoing relationship strategy, cultivating partnering relationships, and establishing Wajax as a trusted advisor.

Review and provide input on target client opportunities while ensuring alignment with overall account strategy. Forecast, deliver, and adjust accounts to ensure success against contract terms.

Coordinate with product experts to identify and capitalize on expansion and cross‑selling opportunities within existing accounts. Conduct follow up with customers on orders, quotes and service requested; undertake activities to ensure the sale, such as sourcing competitor information and analysis of competitor product offerings, application, and pricing to overcome client objections.

Develop proposals and quotes based upon client needs, specifications, and product offerings. Full compliance with Impact sales process and installed CRM tools (Salesforce).

Bachelor’s degree / College Diploma (an asset), electrical knowledge required.

Minimum 4 years with proven record of accomplishment in attaining/exceeding account management and sales goals.

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e‑learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan.
• Award‑Winning Health and Wellness Program.

We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal prospect employer, please inform us if any accommodation is required if contacted for an interview.

As a condition of employment, final candidates will be subject to pre-screening.