Assistant Services Manager

General Summary & Scope

The Assistant Services Manager (ASM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high‑performing team that consistently delivers sales growth in hair and skin services. The ASM supports the Experience Manager (EM) in leading a team of stylists and estheticians and is accountable for all aspects of the services business, including services and merchandise sales, events around hair and skin, guest satisfaction, and operational excellence while also working behind the chair providing services to guests in the salon.

This leader drives their business through a focus on performance (service sales and productivity), people (guest experience and associate culture), and process (operating procedures and compliance standards). The position requires a drive for results, a passion for the beauty industry, exceptional guest service, and the ability to lead, influence, and learn and teach service technique and product knowledge.

• Perform salon hair services, makeup applications, skincare analysis, brow services, and product demonstrations with guests.
• Achieve individual productivity goals each week.
• Promote a culture of accountability to meet or exceed store goals related to service and merchandise sales, guest loyalty (including credit), payroll, omni‑channel, and retail shrink.
• Drive company profitability through operational excellence, top‑line sales growth, and expense control.
• Support the planning and execution of services events that deliver an unrivaled guest experience, drive brand partner collaboration, and deliver on sales and payroll goals set by Ulta Beauty.
• Review, analyze, and react to financial and operational reporting regularly, including services visits and audit results, in a timely manner.
• Address underperforming metrics related to the store’s service sales and develop strategies using company programs, tools, and resources to improve and grow these areas.
• Stay informed regarding new and existing industry trends, products, and services during work time, and be knowledgeable about ingredient benefits to better serve guests.
• Maintain prompt, regular attendance as the ASM and hold all services associates accountable to the attendance policy.

• Support attraction, hiring, and retention of a diverse team of service professionals, leveraging social media platforms and efficiently addressing staffing needs.
• Build a highly engaged team that embodies the brand through effective collaboration, open and honest two‑way communication, prioritization of work, and coaching of behaviors that drive guest loyalty.
• Train, coach, and develop services professionals using company programs, tools, and resources.
• Create an inclusive environment that inspires and encourages growth and engagement of associates and ensure attendance at all required training and educational programs and classes.
• Support associate professional development, including training, competency‑based feedback and coaching, succession planning, and development plans to enable continuous development and drive sales performance.
• Establish professional peer and brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
• Promote a culture of service excellence among the leadership team by sharing best practices, establishing priorities, and providing support.

• Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
• Regularly review and appropriately react to all company communication in a timely manner.
• Adhere to and enforce the dress code.
• Manage salon supply inventory and the ordering process, ensuring budget adherence and product availability.
• Use the task management tool to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory tasks, cleaning, and replenishment.
• Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, and loss prevention.
• Support continuous improvement by…