Sales Associate II

Coach Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, Coach makes beautiful things crafted to last—so you can be yourself. Coach is part of the Tapestry portfolio, a global house of brands committed to stretching what’s possible and to being innovative and wholly inclusive.

The Sales Associate is the front‑line ambassador of the Coach brand. In this role you will provide an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. The position blends luxury‑retail service, omni‑channel selling and team collaboration to drive brand loyalty and revenue.

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise and fashion advice.
• Drive sales through cross‑selling, upselling and tailored recommendations.
• Utilize mobile POS, clienteling tools and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized and stocked; follow retail policies, POS and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs and inclusion activities.
• Welcome feedback, adapt behaviors and maintain a calm, professional demeanor.

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• Experience with POS operation and basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use and ability to read price/release sheets.
• Ability to work at a fast pace; lift 25 lbs regularly (up to 50 lbs occasionally), climb, bend, kneel and maneuver the sales floor and stockroom.
• Luxury retail background and social media savvy; experience with live‑stream shopping or video demos, clienteling and data acquisition skills (preferred).
• Strong English proficiency.

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak‑busy season and high‑traffic retail days (including, but not limited to, public holidays).

• Courage: Doesn’t hold back what needs to be said, provides actionable feedback and faces challenges directly.
• Creativity: Comes up with new, unique ideas and makes connections among unrelated concepts.
• Customer Focus: Dedicated to meeting customers’ expectations and uses their feedback for improvement.
• Dealing with Ambiguity: Cope with change, shift gears comfortably and act without full information.
• Drive for Results: Exceeds goals consistently, bottom‑line oriented and pushes self and others for results.
• Interpersonal Savvy: Relates well to all people, builds rapport, uses diplomacy and diffuses tension.
• Learning on the Fly: Learns quickly, embraces change, analyzes successes/failures and experiments for improvement.

• Strategic Agility: Sees ahead clearly, anticipates consequences, has a broad perspective and builds future‑oriented strategies.
• Developing Direct Reports and Others: Provides challenging tasks, holds frequent development discussions, constructs and executes development plans.
• Building Effective Teams: Blends people into teams, fosters morale, shares wins and fosters open dialogue.

Coach is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the position requirements. No discrimination on any protected basis is permitted. Tapestry, Inc. provides reasonable accommodation for applicants and employees with disabilities or religious beliefs. Contact Tapestry People Services at 1‑855‑566‑9264 or e

$15.00‑$19.50

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance and Tuition assistance. For a complete list of U.S. corporate compensation and benefits, please review Tapestry’s internal portal.

Want to know more about working at Coach?