Digital Marketing Strategist

Overview

The Opportunity:

Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’s online presence? We’re looking for a Digital Marketing Strategist to lead the strategy and day-to-day optimization of our cross-channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co-op with brick-and-mortar-partners. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!

We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.

This position pays: $90,000 - $115,000/year

Work schedule:

Monday to Friday 8:00am – 4:30pm. Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA.

• Build and execute full-funnel plans across Google PPC/Shopping/You Tube, Amazon DSP and sponsored ads, Meta/Tik Tok, email and digital retail media, ensuring channel-relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
• Collaborate with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with a top priority on Amazon
• Lead and execute owned social strategy and support for the website, blogs and email initiatives
• Develop and manage holistic paid media strategies across search, programmatic and retail media, social channels, and partnerships with influencers and organizations aligned with brand objectives
• Research target audiences, personas and customer journey stages to maximize ROI
• Identify market trends, opportunities, challenges and solutions to drive business
• Establish digital marketing KPIs, track results, report on performance, and leverage data to inform future strategy
• Assist in developing, managing and reporting on digital marketing budgets with focus on ROAS, ACOS, CLTV, CAC, CPM, CPC
• Ensure DSHEA-compliant (FDA) copy, platform policy adherence and FTC advertising guidance
• Lead strategies to leverage AI tools and build brand visibility in LLMs

• Bachelor’s degree in Marketing, Communications or similar
• Minimum 7 years of strategic and tactical experience in digital marketing, preferably in the CPG industry, with focus on Amazon, Google, Tik Tok and Instagram; brand-side experience preferred
• Experience developing and managing holistic paid media strategies across search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising
• Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
• Proficiency with Microsoft Office (Word, Excel, PPT, Outlook, SharePoint) required
• AI experience leveraging tools for brand building in LLMs is highly desirable

• Work for a Certified B Corp company with a meaningful mission to improve lives and well-being of customers and the planet
• Opportunity to work on process improvement initiatives that will influence business growth on Amazon
• A dynamic and collaborative work environment where your expertise makes a real impact

• A competitive total compensation package
• Best-in-class benefits to support health and wellness
  • Physical Health:
    Medical, dental, vision plans;
    Health and dependent FSA; employer-paid life and long-term disability insurance
  • Financial Health: 401(k) with company match; financial planning and education; discount on company products; safety footwear allowance
  • Emotional Health:
    Wellness days (10 per year), vacation days (15 per year), 10 paid holidays, EAP, employee appreciation events
• Shift differentials for afternoon and night shift positions
• On-demand pay

This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. All internal applicants will be given priority for consideration for the first five business days that this position is posted.

After that five days, internal applicants will be considered along with all other applicants.