Portfolio Marketing Manager

Description

Silver Falls Capital is a Washington State-based holding company with a portfolio of operating companies building real products in transit infrastructure, construction tech, and critical asset protection — markets that are growing, underserved, and not well-served by conventional marketing playbooks.

This role sits within SFC's Digital and Growth team and reports directly to the VP/GM of Digital and Growth. We're in the middle of building something: a marketing-led growth engine across a portfolio of companies that have historically grown through relationships and technical credibility, not marketing. That's both the challenge and the opportunity.

The Portfolio Marketing Manager owns the execution system that makes marketing-generated revenue repeatable — developing Growth Playbook modules, managing an external partner network, and building the commercial capability that compounds over time. You'll work closely with OpCo leaders who know their markets deeply, a small but capable SFC technology team, and an evolving mix of agency and contractor partners.

This isn't a role where you'll be handed a finished system and asked to run it. The system is still being built, and you'll have a hand in shaping it. If you're someone who finds that energizing — who wants to see their fingerprints on how a portfolio learns to market itself — this is the kind of role that's hard to find.

You'll need to be equally comfortable directing specialists and rolling up your sleeves. The person who thrives here moves fluidly between strategic framing and hands-on execution, builds trust with stakeholders, and holds external partners accountable without needing org-chart authority to do it.

• Drive marketing-generated revenue across the portfolio by directing agencies, contractors, and AI-assisted resources — and personally executing when the situation calls for it
• Hold external partners accountable to outcomes with the credibility of someone who understands the craft: you can read a campaign brief, evaluate SEO work, pressure-test ad copy, and QA an email sequence
• Own the development and localization of Growth Playbook modules — translating proven marketing practices into repeatable, OpCo-ready frameworks that raise the marketing capability floor across the entire portfolio
• Build and sustain a marketing execution playbook that meaningfully accelerates campaign velocity across portfolio companies
• Centralize performance accountability without centralizing strategy or eroding OpCo autonomy
• Develop a diversified, well-coordinated partner network
• Standardize how the portfolio learns: document what works, what doesn't, and why - and make sure that knowledge compounds
• Apply AI-assisted tools thoughtfully to expand execution capacity without compromising quality

• Own and grow marketing-generated and marketing-influenced revenue across portfolio companies
• Own specific Growth Playbook modules end-to-end: research best practices, develop the framework, pilot with an OpCo, iterate based on results, and package for portfolio-wide rollout
• Localize playbook modules to each OpCo's market context, buyer profile, and commercial maturity
• Own the project management layer between OpCo stakeholders and the external partner network
• Run prioritization, sprint planning, and capacity allocation across the partner network to eliminate bottlenecks and sustain execution velocity
• Build and manage portfolio-level marketing performance dashboards; lead regular reporting cadences with OpCo and SFC leadership
• Translate performance data into actionable optimization recommendations across channels
• Collaborate with technical counterparts to identify and scope AI-assisted workflows for marketing monitoring and execution
• Support cross-portfolio marketing infrastructure initiatives including Martech operations, campaign architecture, and MCAE/Pardot configuration as needed
• Performs other related duties as assigned

We believe AI is fundamentally changing how lean marketing teams plan, execute, and monitor campaigns. We don't expect you to arrive as an AI…