Vice President of Marketing

Overview

Reports to: Chief Marketing Officer

Location: Remote (U.S.)

About PATH PATH is on a mission to create a sustainable future by becoming the go-to bottled water brand that helps break the addiction to single-use plastic. As global consumer demand for sustainable and reusable packaging continues to grow, PATH is leading the way with innovative solutions that make a difference.

About The Role PATH is seeking a Vice President of Marketing to lead and operationalize our marketing function as we scale our brand and impact as a global sustainability leader in CPG. This is a hands-on, execution-driven leadership role for a builder who thrives in fast-paced, high-growth environments and knows how to turn strategy into action. Reporting to the CMO, the VP of Marketing will be responsible for running the marketing department end-to-end — ensuring flawless execution across brand, product marketing, digital, retail, PR, partnerships, and consumer engagement — while building the people, processes, and systems required for scale.

This role frees the CMO to focus on long-term vision and brand stewardship, while ensuring marketing delivers consistently, on time, on brand, and with measurable impact. You will lead a multidisciplinary team, roll up your sleeves when needed, and set a high bar for creative excellence, accountability, and operational rigor — all while cultivating a culture that reflects PATH’s purpose-driven, optimistic, and impact-focused identity.

Why PATH? PATH offers competitive benefits for all full-time team members, including:

• 401k with a 6% employer match
• Flexible Time Off policy
• 12 company holidays + year-end company shutdown
• Communications and wellness stipends
• Medical, dental, and vision insurance
• Long-term and short-term disability insurance
• Life insurance

• Strategic Execution:
  Own the day-to-day execution of all marketing functions, ensuring alignment with company priorities, timelines, and goals.
• Operational Scaling:
  Build, optimize, and scale marketing systems, workflows, and operating rhythms to support global growth.
• Financial Stewardship:
  Own the marketing budget and P&L in partnership with Marketing Operations; optimize spend for maximum ROI and brand impact.
• Cross-Functional Synergy:
  Lead executive-level planning and collaboration with Sales, Product, Operations, and Leadership.

• Omnichannel Impact:
  Lead brand positioning, omnichannel campaigns, and consumer engagement initiatives across all digital and physical touchpoints.
• Storytelling & PR:
  Partner with PR agencies to drive earned media and brand visibility; ensure consistent storytelling across events, partnerships, and owned platforms.
• Cultural Relevance:
  Oversee influencer, community, and partnership strategies to build brand love and position PATH at the center of the sustainability movement.

• Go-To-Market (GTM):
  Guide product marketing strategy in partnership with the CMO; oversee positioning, messaging, and launch execution for new innovations.
• Narrative Consistency:
  Ensure clear, consistent product narratives across website, retail displays, training materials, and partner channels.
• Lifecycle Tools:
  Develop tools, guides, and resources to ensure marketing excellence at every touchpoint of the product journey.

• Retail Velocity:
  Lead retail merchandising, shopper marketing, and trade marketing strategy to drive sales at the shelf.
• Experiential Activation:
  Oversee trade shows, field marketing, and high-impact experiential activations.
• Sales Partnership:
  Partner closely with the Sales team to ensure marketing strategies directly support revenue growth and customer success.

• KPI Management:
  Define dashboards and reporting structures to measure campaign performance and resource allocation.
• Insight-Driven:
  Use data to continuously improve effectiveness, balancing creative intuition with rigorous analytical decision-making.

• Lead, hire, and develop high-performing marketing talent
• Foster a culture of ownership, creativity, accountability, humility, and continuous improvement
• Mentor and create clear development pathways for the team
• Set expectations for excellence while maintaining a collaborative, mission-driven environment

• 10+ years of marketing leadership experience, preferably in high-growth Consumer Packaged Goods (CPG) or beverage brands.
• Proven Track Record:
  Experience scaling brands from regional presence to national retail footprints (e.g., Target, Walmart, Whole Foods).
• Leadership Depth:
  Demonstrated ability to lead teams and complex cross-functional initiatives with measurable financial impact.
• Analytical
  
  Skills:
  
  Strong ability to manage multi-million dollar budgets and interpret data to drive strategy.
• Communication:
  Exceptional leadership, communication, and collaboration skills.

We are proud to be an Equal…