Global Director of Sales

SIE California
Sierra Instruments
20 Ryan Ranch Rd
Suite 209
Monterey, CA 93940, USA

• Pay or shift range: $180,000 USD to $275,000 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job‑related reasons.
• Travel Required:
  
  Yes

Come Join Our Team:

We take pride in building quality products and enriching the lives of those who make it possible. As a growing company, we invest in our people, our processes, and the technology that drives our success. We believe that when our team members thrive, our company thrives. We offer opportunities for career growth in a supportive, hands‑on environment where your contributions make a difference every day.

Most importantly, you’ll be part of a positive, team‑oriented culture where autonomy is earned, hard work is rewarded, and every employee’s voice matters. Come grow with us and help shape our future!

Who We Are:

TASI Gas Flow delivers the most complete portfolio of measurement technologies in the world. TASI Gas Flow has operations and service centers in North America, Europe, and Asia that allow us to provide exceptional service and support to our global customers who operate in a wide range of markets. We have particular expertise in HVAC, water & wastewater, irrigation, semiconductor, oil & gas, chemical processing, automotive, and industrial processes.

TASI Gas Flow has extensive distribution channels throughout the globe, focused on specific markets, processes, and applications. In addition to flow measurement, TASI Gas Flow also offers complementary wireless telemetry solutions that can be integrated with sensors or deployed independently.

What We Offer:

• 10 paid holidays each year, vacation, sick time and volunteer time
• 401(k) with employer match – immediately vested
• HSA, pre‑tax health savings program
• Flexible work schedules that promote a healthy work‑life balance
• Top‑tier medical, dental, and vision insurance
• Employer‑paid life insurance
• Pet Insurance
• Tuition Reimbursement

Essential Functions:

• Lead, mentor, and develop a geographically dispersed sales team, including regional managers and channel support roles.
• Establish a high‑performance culture rooted in accountability, collaboration, and continuous improvement.
• Set clear expectations, goals, and KPIs; conduct regular performance reviews and talent development plans.
• Recruit top sales talent, build succession plans, and ensure strong onboarding for new team members.
• Provide coaching on consultative selling, key account strategy, and channel management best practice.
• Develop and execute the global sales strategy with a strong focus on solidifying an existing North American network, as well as expanding and improving our sales channels in EMEA and Latin America.

Other Responsibilities:

• Translate organizational objectives into actionable regional and channel plans.
• Lead regular pipeline, forecast, and territory planning sessions to ensure alignment and performance predictability.
• Work closely with Marketing and Product teams to align campaigns, lead generation, and market positioning.
• Oversee and optimize a high‑performing network of independent manufacturer’s reps and distributors across key territories.
• Support regional team members in developing strong relationships with channel partners.
• Evaluate coverage gaps, recruit new agencies, and implement performance improvement plans when needed.
• Guide the sales team in developing strong end‑user, EPC, OEM, and integrator relationships.
• Provide executive presence during key customer meetings and strategic account negotiations.
• Monitor market trends, competitive activity, and customer feedback to inform product and strategy decisions.
• Lead the optimization and day‑to‑day use of the company’s CRM system.
• Ensure the sales team consistently uses CRM tools for opportunity management, forecasting, and reporting.
• Create dashboards and analytics to support leadership visibility and decision‑making.
• Drive adoption of efficient sales processes and tools across the organization.
• Other duties as assigned.
• 7–10+ years of progressive sales leadership experience in process…