Digital Content Specialist

Job No: 557834
Work type:
Staff

Location:

Monterey Bay
Categories:
Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time, On-site (work in-person at business location)

Under the general direction of the Associate Vice President for Marketing and Communications, the Digital Content Specialist independently develops, implements, and evaluates content and campaign strategies that advance the mission, brand, and enrollment goals of Cal State Monterey Bay. The position collaborates with campus partners to develop and deliver integrated communications, manage campaign life cycles, and ensure alignment with institutional brand and accessibility standards.

• Marketing Content Writing, Review, and Publishing
• Writes and edits content for webpages, dashboards, emails, and printed materials, ensuring clarity, accuracy, and student-focused messaging.
• Organizes and publishes approved content using CMS platforms (Terminal Four), Pathify, Salesforce Marketing Cloud, and WYSIWYG tools.
• Reviews, edits, and approves content submitted via campus workflows, verifying alignment with university brand style, accessibility standards, and content strategy.
• Formats and publishes content using established templates, naming conventions, and publishing protocols.
• Collaborates with lead marketers to ensure published assets meet communication goals and are audience-appropriate.
• Web Auditing, Strategy Alignment, and Accessibility
• Audits web pages and digital assets to ensure adherence to CSUMB’s content strategy, brand style, and voice in both visual and written formats.
• Conducts structured reviews for Title II compliance (e.g., headings, contrast, alt-text, captions), and coordinates corrections with page owners or technical support.
• Collaborates with the UX/UI Specialist to assess user flow and recommend improvements that enhance clarity, engagement, and message effectiveness.
• Documents audit findings and develops recommendations to improve content consistency, accuracy, and effectiveness across digital platforms.
• Places and configures media assets, including images and iframe-embedded content, ensuring web/mobile compatibility and accessibility.
• Captions video content to ensure compliance with Title II and CSU digital accessibility standards.
• Campaign Coordination and Digital Channel Support
• Builds and deploys email campaigns using Salesforce Marketing Cloud, ensuring copy, structure, and visuals are brand-aligned and accessible.
• Coordinates cross-channel content launches (email, web, dashboard) to ensure accurate timing, sequencing, and asset delivery.
• Assists in editing and publishing content for Pathify dashboards, department pages, and other digital engagement tools.
• Tracks approvals, content versions, and deployment status to ensure efficient execution of communication plans.
• Supports content calendars and campaign reporting as part of an integrated team approach.
• Platform Support and Training
• Assists with content platform maintenance tasks such as updating user access, managing permissions, and onboarding new contributors.
• Creates user-friendly tutorials, documentation, and training materials to support decentralized content authors in following CSUMB standards.
• Provides Tier 1 support to campus users navigating content publishing tools, templates, or accessibility requirements.
• Works with the Digital Communications team to identify and streamline common workflow issues.
• Supports testing and implementation of new platform features or updates as needed.

• Perform other job-related duties and special projects as assigned.
• Will support evening and weekend communications needs, including filming, editing, and publishing, during major university events such as Welcome Week, Open House, Raft Weekend, Giving Day, Admitted Otter Day, Commencement, and others.

• Working skills and knowledge of marketing, communications, public relations, branding, and/or related disciplines.
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Working knowledge of copyright and other applicable laws pertaining to…