AVP, Business Development - Hospice

AVP, Business Development - Hospice

Locations: US-AL-MONTGOMERY, US-AL-JEFFERSON, US-AL-SHELBY, US-AL-TUSCALOOSA, US-AL-ELMORE, US-AL-TALLADEGA

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for the assigned area or territory. The AVP leads a team of Community Liaisons and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP supports negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction.

They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.

• Implements the sales and marketing strategies to grow and expand the Hospice business in the assigned area.
• Directs the implementation of sales strategy through discussions with the area business development team.
• Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Manages and directs the area business development team in planning in‑services, presentations, and addressing issues with referral sources.
• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations.
• Supports and promotes company philosophy to referral sources in the community.
• Develops and maintains comprehensive working knowledge of organization’s markets including key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations.
• Monitors current industry and marketplace changes and opportunities for competitive advantage.
• Participates and contributes to the annual budgeting process for the Hospice Division for the respective area of responsibility.
• Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business/clinical quality goals.
• Provides leadership, mentoring, coaching and development to direct reports.
• Reports on plans and achievement of business, admission and clinical/quality goals to division leadership.
• Recruits, interviews, hires, and trains direct reports.
• Monitors turnover in the area of responsibility, ensuring proper hiring, training, and development of newly hired staff, working closely with support departments.
• Collaborates with payer contracting to negotiate the strongest contracts.
• Monitors metrics proactively to effect change in a positive direction before month end.
• Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth.
• Manages changes to assigned territory and area of operation based on business needs.

• Bachelor’s degree in Marketing, Business Administration or related field.
• Ten years experience in hospice and/or home health business development.
• Five years experience leading business development professionals.
• Proven success in the development and execution of strategic marketing plans.
• Excellent presentation and public speaking and sales skills.
• Experience in strategic planning and collaboration with executive, sales, product development and key operational groups.
• A deep and broad professional network that aligns to our target client base preferred.
• Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred.
• Strong analytical, communication, and negotiation skills.
• Ability to work with remote teams with units in multiple locations.
• Relationship building skills.

At Oasis Healthcare, our primary ambition is to bring first‑class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Oasis Healthcare, an affiliate of Bright Spring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams.

We are proud to have expert clinicians and caregivers on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one.