Director of Engagement & Retention

Director of Engagement & Retention

Montgomery, AL

The Director of Membership & Engagement is responsible for the overall management, growth, and engagement of the organization’s membership. This role blends strategic leadership with hands‑on execution, overseeing membership operations while developing and implementing initiatives that enhance member value, increase retention, and support long‑term growth.

This role requires a proactive and detail‑oriented professional who can think strategically while managing day‑to‑day responsibilities.

• Three to five years of experience in association management, membership services, office administration, or a related field.
• Experience working with membership databases, financial processes, and business technology systems.
• Strong organizational, analytical, and communication skills.
• Demonstrated ability to manage multiple priorities and execute projects independently.
• Ability to build positive relationships with members, volunteers, vendors, and staff.
• Financial literacy, including reporting, tracking, and reconciliation experience.
• Strong attention to detail and commitment to accuracy.
• Proficiency with Microsoft Office and other business software applications.

• Develop and execute strategies to promote member value and value propositions.
• Monitor membership trends and identify opportunities for growth and improved retention.
• Recommend enhancements to member benefits, dues structures, and overall value proposition.
• Support outreach to brokers, local associations, and prospective members.

• Provide oversight for membership billing, invoicing, and dues collection.
• Analyze monthly and quarterly membership reports and statistics for accuracy and completeness.
• Manage the organization’s AMS with an innovative approach to improve efficiencies and processes for positive member experience.
• Ensure compliance with financial policies and timely remittance to industry partners.
• Process and deposit incoming payments and serve as a secondary check signer when needed.

• Oversee and enhance the full member experience, including onboarding and renewal processes.
• Support and promote member engagement in advocacy efforts by communicating the value and impact of participation.
• Promote and support member benefits and programs, including: REAL Health, Errors & Omissions Insurance, Legal Forms & Programs, Foundation initiatives, Website access and troubleshooting
• Partner with Communications to increase awareness and participation in member offerings.

• Manage relationships with program vendors and partners.
• Identify opportunities to enhance or expand member programs and services.
• Support development of affiliate membership offerings and coalition opportunities.

• Coordinate logistics for meetings, training programs, and events hosted at the organization’s office.
• Arrange room setup, technology needs, catering, and related event services.
• Maintain an internal event calendar to ensure effective scheduling and use of meeting space.
• Coordinate post‑event cleanup and vendor services.
• Assist with strategic initiatives and special projects assigned by the Chief of Staff and CEO.
• Perform other duties as needed to support the organization’s mission and objectives.

• Ability to work at a computer for extended periods.
• Ability to lift and move meeting materials and supplies up to 25 pounds.
• Occasional travel for association meetings and events.
• Availability to work occasional evenings and weekends in support of association activities.