Vice President of Marketing & Communications

Position:Vice President of Marketing & Communications

Location: Montgomery, AL

Job :266

# of Openings:1

Job Title:

Vice President of Marketing & Communications

Job Code: 155242

FLSA Status:
Exempt

Job Grade:
Executive

Reports to:

President & CEO

Revision Date: 03/13/2026

Primary Function/Department:
Marketing

The Vice President of Marketing & Communications supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living, and social responsibility
. Serving as a member of the President & CEO’s Senior Leadership Team, this position provides strategic leadership and direction for association‑wide marketing, communications, and brand stewardship
. The Vice President ensures alignment of the YMCA brand across all locations and platforms and leads cause‑driven, people‑first storytelling that positions the YMCA as a modern community impact organization
. This role advances the YMCA’s mission by strengthening visibility, trust, engagement, and relevance in the community while supporting membership growth, philanthropic efforts, and organizational unity.

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming: we are open to all. We are a place where you can belong and become.
We are genuine: we value you and embrace your individuality.
We are hopeful: we believe in you and your potential to become a catalyst in the world.
We are nurturing: we support you in your journey to develop your full potential.
We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

• Ensures all marketing and communication efforts reflect the YMCA’s mission, values, and community impact.
• Serves as the association’s lead brand steward, maintaining brand integrity, consistency, and voice across all locations, programs, and communication channels.
• Develops and implements association‑wide brand standards, messaging frameworks, and visual identity guidelines.
• Educates staff and volunteers on brand usage and cause‑driven messaging to ensure alignment and consistency.

• Leads storytelling strategies that clearly communicate the YMCA’s charitable purpose, people‑first impact, and role as a community convener.
• Oversee internal and external communications including digital platforms, social media, media relations, executive communications, and crisis communications.
• Ensures communication elevates impact stories, outcomes, and transformation rather than focusing solely on programs or facilities.
• Supports development, membership, and advocacy initiatives through compelling messaging and integrated campaigns. Including development of publications but not limited to annual reports, brochures, videos, social media, and websites.
• Supports with collaboration and idea generation with all departments to cultivate a higher level of experience across all events and strategies.
• Develops and executes comprehensive marketing strategies that support membership growth, engagement, retention, and community reach.
• Collaborates with Membership, Operations, Development, and Branch leadership to align marketing efforts with organizational priorities and business objectives.
• Utilizes market research, data, and performance metrics to inform strategy, messaging, and resource allocation.
• Monitors trends, public perception, and community needs to strengthen relevance and responsiveness.
• Seeks and solidifies sponsors, partnerships and collaborations to further advertising and promotion…