Marketing and Content Coordinator

• Write and publish blog articles, customer success stories, product spotlights, and industry-related content
• Create social media content for Facebook, Instagram, and other relevant platforms
• Develop written content for brochures, flyers, sales collateral, advertisements, and promotional campaigns
• Assist with content planning and editorial calendar management
• Build and update landing pages within Word Press
• Upload and format blogs, product pages, event pages, and promotional campaign content
• Ensure website content is accurate, optimized, and aligned with brand standards
• Apply basic SEO practices, including metadata, keywords, internal linking, and content optimization
• Create and deploy email marketing campaigns, newsletters, product promotions, and event communications
• Manage email lists and audience segmentation
• Monitor email performance metrics and recommend improvements
• Support lead nurturing campaigns and customer communications
• Schedule and publish social media content
• Monitor engagement and respond to comments and messages when appropriate
• Capture and organize photos, videos, and customer stories for future content use
• Support conference, event, and product launch promotions
• Coordinate content requests from sales, service, and leadership teams
• Maintain marketing asset libraries and content archives
• Assist with trade shows, customer events, open houses, and other marketing initiatives
• Support paid advertising campaigns with content and creative development

• Bachelor's degree in Marketing, Communications, Design, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in content marketing, digital marketing, or communications
• Advanced graphic design experience using Canva and the Adobe Creative Suite
• Photography/videography and editing experience
• Strong writing, editing, and proofreading skills
• Experience working within Word Press
• Experience with email marketing platforms such as Mailchimp, Constant Contact, Hub Spot, Salesforce, Active Campaign, or similar
• Familiarity with social media management platforms
• Excellent organizational and project management skills
• Ability to manage multiple deadlines and priorities
• Knowledge of SEO best practices (preferred)
• Experience with Google Analytics (preferred)
• Experience in B2B, manufacturing, public safety, emergency services, or industrial industries (preferred)
• Self-starter who takes initiative
• Strong attention to detail
• Creative thinker with excellent communication skills
• Team-oriented and collaborative
• Positive attitude and willingness to learn
• Ability to work independently while maintaining high-quality standards
• Primary requirement to be within a 90-minute drive of one of the physical locations:
  Birmingham, AL;
  Fairhope, AL; or Houma, LA
• Ability to lift/move 10–25 pounds occasionally

Demonstrates expertise in content marketing and digital marketing, with strong capabilities in writing, editing, and SEO practices. Proficient in managing social media content and email marketing campaigns while ensuring alignment with brand standards.

• Content Marketing
• Email Marketing
• SEO Best Practices
• Graphic Design Using Adobe Creative Suite
• Word Press Management

• Content Writing
• Editing
• SEO Optimization
• Graphic Design
• Photography
• Videography
• Email Campaign Management
• Social Media Management
• Project Management
• Google Analytics

• Strong Attention to Detail
• Excellent Communication Skills
• Creative Thinking
• Team Collaboration
• Organizational Skills

• B2B Marketing
• Manufacturing
• Public Safety
• Emergency Services
• Industrial Industries

• Word Press
• Canva
• Mailchimp
• Constant Contact
• Hub Spot
• Salesforce
• Active Campaign
• Social Media Platforms
• Google Analytics
• Email Marketing Platforms