Outreach & Marketing Branch Director/Local Directors' Liaison
Listed on 2026-09-21
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Marketing / Advertising / PR
PR / Communications
The Outreach and Marketing Branch Director/Local Directors’ Liaison provides statewide leadership for outreach, communications, employer engagement, stakeholder partnerships, and student recruitment initiatives for Alabama's Adult Education Division. This position is responsible for increasing awareness of adult education services, strengthening relationships with local adult education providers, employers, workforce organizations, community partners, and state agencies, and promoting adult education as a key component of Alabama's workforce and economic development strategy.
The Branch Director serves as the primary liaison between the State Adult Education Division and local adult education directors on matters related to outreach, recruitment, partnerships, and public engagement. The position also serves as the Division's primary point of contact for business and industry, chambers of commerce, workforce organizations, economic development entities, philanthropic organizations, and community-based partners.
Working closely with the Alabama Community College System Communications Division, the Branch Manager develops and implements a comprehensive statewide communications and marketing strategy utilizing storytelling, participant success stories, digital media, earned media, and community engagement to increase enrollment, improve public awareness, strengthen employer partnerships, and support Alabama's workforce development goals.
Develop story-based marketing campaigns highlighting student success, employer partnerships, and community impact, Identify and document participant success stories across Alabama, produce written content, videos, photography, newsletters, and promotional materials, coordinate media opportunities and public announcements, develop messaging that supports the Adult Education Division's strategic priorities, promote innovative local programs and statewide initiatives, and ensure consistent branding across all outreach materials.
Providing technical assistance to local adult education directors on outreach and marketing strategies, Sharing best practices in student recruitment and community engagement, coordinating statewide communications with local programs, supporting local recruitment events and enrollment campaigns, facilitating collaboration among providers, and assisting local programs in developing employer and community partnership.
Building relationships with business and industry associations, Coordinating employer engagement initiatives, Promoting Integrated Education and Training (IET), workforce preparation, and career pathway opportunities, connecting employers with local adult education providers, identifying workforce skill needs, supporting development of customized workforce partnerships, and promoting adult education as a workforce development solution.
Local Workforce Development Boards, American Job Centers, Community colleges, Chambers of Commerce, Economic development organizations, State agencies, Community-based organizations, Libraries, Faith-based organizations, Philanthropic organizations, Workforce intermediaries, Postsecondary institutions, National and regional organizations.
Maintain statewide adult education web content, develop social media campaigns, coordinate digital advertising initiatives, produce email marketing campaigns, support online recruitment efforts, monitor engagement analytics, and promote adult education through emerging digital platforms.
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