Marketing and Communications Specialist

Job Description

This position will assist the owner of American Heritage Insurance Group and The Insurance Connection with all aspects of the marketing and communications activities for our current customers and prospects. The objective is to promote both organizations to increase brand awareness, customer interaction, sales activities, and sustaining/extending our existing culture.

The key characteristics we want to see in a candidate are (1) a strong desire to learn, (2) self-motivated, (3) ability to think independently yet work cooperatively with a team, (4) detail oriented, (5) organized, (6) ability to communicate clearly in writing, (7) creative and (8) innovative.

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off (PTO)
• Retirement Plan

Marketing and Communications:

• Assist with the creation and execution of the marketing and communications plan, providing marketing recommendations and resources.
• Maintain budget and coordinate co-op expenses with insurance company partners.
• Coordinate and create collateral material for meetings, events, sales materials, and other projects as needed.
• Help coordinate Employee Engagement Activities and the The Insurance Connection Annual Meeting.
• Maintain and update the American Heritage and The Insurance Connection Websites and maintain SEO and AEO campaigns.
• Create new and engaging social media and blog posts.
• Develop and activate a social media marketing plan including monthly scheduling, last minute updates, monitoring of all social listening, and producing short videos on a quarterly basis.
• Manage all social media platforms, including Facebook, Linked In, Instagram, and You Tube.
• Maintain and utilize our CRM system including monthly newsletters, special emails about new products, and other e-communications.
• Maintain the yearly marketing calendar including the monthly content and event calendars.
• Maintain the company video board and promotional item inventory.
• Assist with selection and fulfillment of company sportswear (annually).
• Help grow “recommendations” and “likes” on social media and Google.

General Administration:

• Track leads and referrals from various programs and sources.
• Work with outside vendors to execute projects (advertising campaigns, print needs, telephone jingles, etc.)
• Maintain the company’s internal and external directories.
• Assist with answering phones or greeting customers.
• Assist with general administrative duties as considered from time to time.

• College Degree in Marketing or Communications, Business, Public Relations, Risk Management, Graphics Arts and Design, or Journalism.
• Knowledge and experience with Social Media activities.
• A thorough appreciation of sales environments.
• Proficiency to multi-task, follow-thru and follow-up..
• Strong communication skills and experience, both oral and written.
• Creative design experience preferred.
• Evidence of successful project management experience preferred.
• Familiarity with the Insurance Industry a plus; equivalent relevant business work experience may be a substitute.
• Familiarity with Adobe Acrobat, InDesign, Illustrator, Photoshop, Canva, Microsoft Office, MAC & PC use, Hawksoft CMS (agency management system), Mail Chimp, Word Press, and digital formats for print copy.
• Understanding of Basic Coding Language