Assistant Director of Enrollment Operations & Student Conversion

Job Details:

Job Location:

MONTPELIER, VT 05602, Salary Range: $51,000.00 - $58,000.00 Salary/year, Position Summary

The Assistant Director of Enrollment Operations & Student Conversion oversees enrollment operations, applicant workflows, CRM systems, conversion processes, and student progression infrastructure supporting VCFA's graduate, online, hybrid, and other potential non-degree online offerings.

This position manages the operational and systems-based components of the enrollment funnel and works collaboratively across departments to support efficient enrollment operations, responsive communication practices, and data-informed conversion strategies.

The Assistant Director plays a central role in supporting prospective students from inquiry through enrollment while ensuring operational consistency, workflow efficiency, and effective enrollment system management.

Success in this role can be defined through operational and funnel efficiency, enrollment data integrity and tracking systems. The Assistant Director will work in close partnership with the CEMO’s direction to further develop metrics related to conversion rates, process optimization, student interaction, and expanded enrollment reach.

Remote with required in-person attendance at VCFA's two nine-day residencies on the Cal Arts campus annually, and other strategic events as assigned

• Manage enrollment operations and applicant workflow systems.
• Oversee application processing and enrollment communications.
• Monitor application completion and student progression through the enrollment funnel.
• Coordinate operational support for virtual and in-person enrollment initiatives.
• Coordinate application movement through faculty and program chair review, and support timely communication of admission decisions back to prospective students, to include faculty reviewer training, portfolio rubric management, and interview scheduling.
• Serve as the primary liaison to VCFA's Financial Aid Office (Student Financial Services Coordinator), coordinating with Student Affairs, Academic Affairs, and Operations on onboarding and enrollment processes.

• Use CRM data, workflows, and reporting tools to monitor and support enrollment operations and applicant conversion.
• Leverage enrollment dashboards and reporting tools to track and act on conversion trends.
• Flag CRM data integrity issues affecting applicant records to the appropriate designee for resolution.
• Partner with the Associate Director of Enrollment Systems on system configuration and integration needs that affect day-to-day enrollment operations.

• Monitor inquiry-to-application and application-to-enrollment conversion metrics.
• Identify and address enrollment funnel delays and process inefficiencies.
• Own all Applicant-to-Matriculated messaging, including day-to-day content cadence for individual-applicant communications (e.g., CRM-triggered drip campaigns, application-status messaging); coordinate with the Digital Recruitment & Community Engagement AD on shared content standards and voice.
• Foster a strong partnership with the Associate Director of Digital Recruitment and Community Engagement through the matriculation process for prospective students.
• Monitor post-admit yield and melt trends, including losses to peer institutions, and support strategies to improve deposit-to-enrollment retention.
• Plan and execute pre-residency admitted-student experiences to reduce melt once accepted.
• Coordinate with the Registrar's Office on international student compliance requirements (e.g., F-1/SEVIS reporting) as part of the enrollment and onboarding process.