Web & Digital Experience Strategist

Overview

Come join one of America’s fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuity policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values:
Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

The Web & Digital Experience Strategist is responsible for shaping and optimizing content for NLG’s digital ecosystem to deliver a seamless, compliant, and measurable digital experience for customers, agents, and other users. This role bridges marketing, technology, and user experience to ensure that every interaction on NLG’s digital properties reflects the brand, meets business and compliance requirements, and supports growth objectives.

Reporting to the Director – Digital Marketing, the strategist serves as NLG’s webmaster and CMS subject‑matter expert, managing Sitecore, Word Press, and Adobe Experience Manager (AEM) from a content authoring and performance perspective.

• Lead website execution, governance, and optimization
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  Support the direction, design, and performance evolution of NLG’s corporate website and related digital properties, including Word Press microsites, agent and customer portals. Ensure the sites reflect brand standards, support lead generation and agent enablement, and deliver a seamless, compliant user experience across devices.
• Own and evolve the CMS ecosystem
  :
  Serve as marketing lead and subject‑matter expert for Sitecore, Word Press, and AEM. Partner with IT and Business Architecture on defining requirements for functionality enhancements and platform modernization to ensure scalability, usability, personalization, and AI integration.
• Oversee day‑to‑day web operations and governance
  :
  Act as NLG’s webmaster, managing the intake, prioritization, and execution of web requests across the enterprise. Coordinate cross‑functional work with Compliance, Creative Services, and other business units to ensure timely, accurate, and consistent updates that meet accessibility, SEO, and disclosure standards.
• Lead user journey design and experience optimization
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  Map and document end‑to‑end user journeys for key personas (prospects, policyholders, advisors, etc.) to align navigation, CTAs, and site architecture with business goals and compliance standards. Collaborate with UX and design partners to improve usability, page flow, and conversion funnels across NLG’s digital experience.
• Drive SEO strategy and execution
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  Serve as NLG’s enterprise SEO owner, responsible for both technical and content optimization. Conduct and maintain keyword research, manage SEM Rush, and work with the Digital Content & Insights Lead to implement keyword strategies across digital marketing channels. Monitor SEO health and search visibility, providing insights and recommendations to drive growth.
• Own marketing web analytics and performance measurement
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  Manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tracking systems to monitor site traffic, behavior, and conversion. Build and maintain reporting dashboards, conduct A/B testing, and translate insights into actionable improvements that enhance user engagement and digital ROI.
• Manage and mentor the digital production assistant
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  Oversee the Digital Production Assistant, guiding workload prioritization, execution, and professional development. Ensure Digital Production Assistant delivers high‑quality, compliant digital outputs that meet business objectives.
• Advance form management and digital integrations
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  Oversee and optimize lead generation and inquiry forms across web…