Lifecycle Marketing Manager

Come join one of America’s fastest‑growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values:
Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

The Lifecycle Marketing Manager is responsible for developing, executing, and optimizing lifecycle and marketing automation programs that drive engagement, conversion, and retention across the customer journey. This role requires technical expertise and deep marketing experience. To create data‑driven campaigns that deliver personalized, compliant, and measurable experiences.

Reporting to the Director – Digital Marketing, the Lifecycle Marketing Manager owns Salesforce Marketing Cloud (SFMC), Mailchimp, and Snappy Kraken systems, serving as the enterprise’s subject‑matter expert for marketing automation and dynamic journeys. This individual will audit and optimize an existing, complex SFMC environment, implementing best practices for data integrity, workflow design, governance, and performance. This individual will build, test, and deploy sophisticated, multi‑stage programs across acquisition, nurture, onboarding, and re‑engagement, ensuring that every communication aligns with brand voice and contributes to business growth.

This role partners closely with the Web & Digital Experience Strategist and Digital Content & Insights Lead to connect lifecycle initiatives to the broader digital ecosystem. By aligning journeys with web experiences, campaigns, and analytics, the Lifecycle Marketing Manager ensures that each customer interaction is relevant, timely, and measurable, enhancing the overall digital experience and pipeline velocity.

The ideal candidate is a high‑energy, hands‑on marketer with deep technical expertise in Salesforce Marketing Cloud (SFMC) and other marketing automation platforms. They combine a strong technical foundation with a passion for automation, data‑driven storytelling, and operational excellence. A proactive problem solver and collaborative team player, this individual brings curiosity, precision, and accountability to every project — translating business objectives into scalable, measurable marketing campaigns.

Success in this role requires a balance of strategic thinking and executional excellence, along with the ability to anticipate challenges, drive solutions, and consistently deliver results in a fast‑paced environment.

• Design and execute lifecycle marketing programs: Working with stakeholders like Product Marketing and collaborating with Creative Services, own the development, execution, and continuous optimization of lifecycle and nurture campaigns across acquisition, onboarding, engagement, and retention stages. Build sophisticated, multi‑stage customer journeys primarily within Salesforce Marketing Cloud (SFMC) to deliver personalized, data‑driven experiences k within Mail Chimp as required until all assets are transitioned to SFMC.
• Lead SFMC optimization and platform ownership: Serve as the enterprise owner and SME for SFMC (plus Mailchimp and Snappy Kraken). In partnership with IT, conduct a full audit and lead remediation: refactor data extensions and automations, standardize naming/QA, deprecate legacy assets, harden governance, and implement monitoring/playbooks to improve reliability, speed, and scalability.
• Document user flows and lifecycle architecture: Create and maintain detailed documentation of user flows, campaign logic, and data processes to ensure transparency, scalability, and…