Digital Content & Insights Lead

Come join one of America’s fastest‑growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values:
Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

The Digital Content & Insights Lead acts as the connective tissue between creative storytelling, digital execution, and performance measurement, bridging content, analytics, and technology to ensure that all digital channels work together to deliver measurable, compliant, and high‑performing marketing outcomes. The role connects the dots between brand, creative, and media to deliver content that builds awareness, credibility, and engagement across NLG’s digital ecosystem.

This role is responsible for shaping and optimizing the firm’s digital content strategy, ensuring every message and campaign reflects the brand voice, meets compliance standards, and drives measurable performance across web, email, and social channels.

Reporting to the Director – Digital Marketing, this individual will lead the planning, development, and governance of digital content, driving an organic‑first approach that blends storytelling, search intelligence, and performance insights. They are digitally bilingual – able to think strategically about content while speaking the technical language of SEO, analytics, CMS, and compliance. A working knowledge of HTML and marketing technology enables this role to operate with agility and independence, collaborating seamlessly with creative, data, and technical partners to ensure content performs as well as it inspires.

The Digital Content & Insights Lead will collaborate closely with the Web & Digital Experience Strategist to align content with site architecture, SEO priorities, and user journeys, and with the Lifecycle Marketing Manager to ensure messaging and cadence are consistent across channels. They will oversee the editorial calendar, manage content workflows, brainstorm and lead content marketing efforts, and maintain brand and compliance integrity across all digital touchpoints.

This role also owns social media operations and governance, as well as online reputation management, driving brand consistency and engagement across all digital touchpoints.

The ideal candidate is a strategic storyteller who combines creative thinking with analytical discipline. They are high energy and have a proactive, solutions‑oriented mindset and understand how brand narratives, keywords, and engagement data work together to drive organic growth and meaningful results. Success in this role will be defined by cohesive, insight‑driven content that advances NLG’s reputation, engagement, and measurable impact across the digital landscape.

• Lead digital content strategy and planning. Working with clients and other communicators, define and manage NLG’s digital content editorial calendar. Drive an organic‑first approach to content development that blends storytelling, SEO, and analytics to enhance visibility and engagement.
• Manage and mentor the content producer:
  Oversee the Digital Media Producer, guiding workload prioritization, creative execution, and professional development. Ensure content producer delivers high‑quality, compliant content and creative assets that support campaigns and business objectives.
• Lead content creation and storytelling:
  Direct and contribute to the creation of compelling, insight‑driven content, including thought leadership articles, blog posts, case studies, social media content, and interviews that…