Product Manager

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard‑des‑Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States.

BIC is in itself a subsidiary of Brother Industries Limited (BIL), founded in 1908 in Nagoya, Japan and operating in more than 30 countries worldwide.

At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work‑life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Reporting to the Senior Product Manager, the Product Manager (PM) defines, plans, and leads the short‑term (0–6 months) category Go‑To‑Market plan in partnership with Product Planning, Sales, Marketing, and GTM Operations. The PM manages the 4 P’s, analyzes sales, sell‑through, margin, market trends, and competitive activity, and turns insights into clear recommendations on pricing, promotions, and GTM strategies to achieve category KPIs.

This individual communicates clearly, builds strong cross‑functional relationships, and brings structure, ownership, and sound judgment to ambiguous business challenges. They are resourceful, detail‑oriented, and comfortable defending recommendations while adapting as priorities change.

• Category Strategy & Go‑To‑Market Execution
  • Plan, create, and measure category Go‑To‑Market deliverables while managing cross‑functional implementation with GTM teams.
  • Drive product launches by collaborating with Sales, Marketing, and Supply Chain to ensure timely launch and completion of required deliverables.
  • Plan and communicate pricing, promotional plans, product transition plans, and clearance strategies.
  • Support sales activities aligned with overall business plan strategies by creating comprehensive business cases and professional product proposals with a clear understanding of the desired outcome.
• Business Analysis, Forecasting & Performance Management
  • Monitor, analyze and communicate market trends and competitive landscape to identify opportunities for growth and potential impacts on the business strategies.
  • Regular analysis and reporting on sales and profit with the objective to provide recommendations to achieve category KPIs.
  • Understand market conditions and paths to market, evaluate and recommend the most appropriate product placement, channel and promotional plans to maximize category performance.
  • Review HW and ACC forecasts from a channel perspective, challenge assumptions when needed, and provide insights to support forecast inputs.
• Cross‑Functional Collaboration & Decision‑Making
  • Provide allocation direction aligned with partner strategies and make strategic inventory decisions in partnership with Operations, Sales, and Product Planning teams.
  • Collaborate with Marketing by providing direction for product‑related deliverables, including spec sheets, cartons, mylars, and related materials.
  • Act as a product evangelist to build awareness and understanding while working with Marketing to ensure proper product positioning.
• Product Expertise, Learning & Continuous Improvement
  • Serve as the technical product expert for the category and provide product and application‑based sales training on key selling features, advantages, and benefits.
  • Practice a test‑and‑learn mindset supported by KPIs, measures of success, and retrospectives.

• Education
  • Bachelor’s Degree specializing in Commerce, Business Administration, Engineering, or equivalent.
• E…