Motion Designer - Animation & Graphics

About Liftoff

Our Mission:
Making the world a better, healthier place by gamifying fitness

Liftoff is the Duolingo of fitness, empowering anyone to start and stay at the gym so they develop healthier, more powerful habits.

We’re a mission-driven team that moves fast, owns the details, and does the work. We’re fully bootstrapped, profitable, and built from zero to $8M+ ARR in under two years.

You’ll join the Product team
, working alongside our UI/UX Designer
, Product Managers, Engineering, and Marketing.

Motion is what makes our product feel like a game instead of a spreadsheet. Levels, streaks, unlocks, and our mascot Jymbo all live or die on how they move.

We’re hiring a Motion & Graphics Designer to own everything that moves at Liftoff, in the app and in our marketing.

This is a motion-first role with real graphic design range
. You’ll animate characters, build in-app motion, cut marketing assets, and design the static graphics that sit around them.

Your core focus areas:

• Character animation for Jymbo and the wider cast

• In-app motion design: transitions, celebrations, unlocks, state changes

• Animated graphics for features, shop items, and collectibles

• Marketing assets: social, ads, App Store, launch content

• Animatics and storyboards that let the team see a feature before it's built

• Graphic design to support all of the above

• Motion that ships in the product
  . Files hand off cleanly and perform on devices.

• Jymbo feels alive. A character with a consistent personality across dozens of animations.

• Marketing assets that travel. Content built to be shared, not just posted.

• A documented motion language: timing, easing, and reusable patterns the whole team can pull from.

• Animate characters

  • Bring Jymbo to life with new rigs, poses, expressions, and reaction animations

  • Build a consistent character personality across quests, streaks, wins, and losses

  • Produce 2D vector animation built for reuse, not one-offs

• Design in-app motion

  • Animate transitions, celebrations, unlocks, progress states, and micro-interactions

  • Ship Lottie and Rive files engineers can drop straight into React Native

  • Work inside performance budgets
    : file size, frame rate, battery, low-end devices

• Build marketing and social assets

  • Cut motion content for social, ads, App Store, and launches

  • Design for shareability
    , including formats built to get reposted

  • Turn product features into short, legible visual stories

• Storyboard and pitch with animatics

  • Take a feature brief and produce an animatic the team can react to

  • Use motion to pressure-test an idea before it becomes engineering work

• Handle supporting graphic design

  • In-app graphics: splash screens, status cards, game‑like items, collectibles

  • Illustration and vector artwork for features and campaigns

  • Keep your work consistent with the design system our UI/UX Designer maintains

We don't expect you to check every box. We care most about ownership, judgment, and shipping
.

• A strong animation reel with character work in it, not only kinetic type and logo stings

• Adobe After Effects fluency, including export to Lottie

• Rive experience for character and interactive UI motion

• Figma fluency, enough to work inside an existing design system and hand off cleanly

• Real graphic design ability. You can design the static asset, not just animate someone else's.

• Shipped animation in a live product or campaign
  , with users who actually saw it

• Clear written communication. You can spec motion, document timing, and explain your choices.

• Comfort in a startup environment: short feedback loops, big ownership, no red tape

• Marketing and social assets you've shipped before
  , ideally with performance you can point to

• Gaming animation experience (UI, characters, effects, game feel)

• Mobile consumer animation experience at scale

• Performance-conscious animation know-how on mobile

• Familiarity with React Native Reanimated or Skia
  , enough to talk to engineers about what's feasible

• 3D or Blender ability for stills and short marketing pieces

• Shipped in health, wellness, social, or gaming

• Sustained depth in a craft, sport, or community outside of work

You…