Chief Revenue Officer

As our first Chief Revenue Officer, you will own the full revenue engine — spanning Sales, Marketing, and Partnerships. Reporting directly to the CEO, you will architect and execute a go-to-market strategy that accelerates ARR growth and positions MEDFAR as the leading EMR provider in Canada. This is a highly cross-functional, highly visible role for a builder who thrives in fast-paced, SaaS scale-up environments and understands how to optimize the full subscription lifecycle.

Key Responsibilities

Revenue Strategy & Leadership

• Define and own the company's revenue strategy, with a focus on ARR growth and expansion revenue.
• Build rigorous forecasting, pipeline management, and SaaS metrics reporting (MRR/ARR, CAC, LTV, churn, NRR).
• Serve as a key member of the executive leadership team, contributing to overall company strategy and board-level discussions.
• Own pricing and packaging strategy in partnership with Product and Finance to maximize contract value and reduce friction to purchase.

Sales

• Lead, coach, and scale a high-performing sales organization across inside sales, field sales, enterprise and public accounts.
• Design and optimize the end-to-end sales process, from prospecting through close.
• Establish sales compensation structures, quotas, and incentive programs aligned with growth objectives.

Marketing

• Oversee demand generation, brand, product marketing, and content strategy.
• Ensure tight alignment between marketing programs and pipeline/revenue goals.
• Drive messaging and positioning that resonates with both privately owned primary care clinics and public primary care entities, accounting for their distinct procurement processes, budgets, and decision-making structures.

Partnerships & Alliances

• Identify, negotiate, and manage strategic partnerships, channel relationships, and distribution alliances.
• Develop a partner ecosystem that expands market reach and accelerates revenue growth.
• Work closely with the Product team to structure commercially impactful deals.

Cross-functional Collaboration

• Partner with the Product team to ensure market needs are reflected in the roadmap.
• Collaborate with the Finance team on pricing strategy, revenue modeling, and budgeting.
• Work with HR to recruit, develop, and retain top revenue talent.

• 12+ years of progressive revenue leadership experience, with at least 3 years in a senior leadership role (VP of Sales, VP of Revenue, or CRO).
• Proven track record of scaling ARR in a growth-stage healthcare SaaS company.
• Deep fluency in SaaS metrics and business model dynamics — ARR, MRR, CAC, LTV, NRR, churn, and expansion revenue.
• Deep knowledge of the primary care landscape — including the operational and financial differences between privately owned clinics and public/government-funded primary care entities, their procurement cycles, and key buyer personas (practice owners, clinic directors, medical officers, etc.).
• Experience leading and integrating Sales and Marketing functions in a SaaS environment, including sales-led growth motions.
• Demonstrated success building and scaling strategic partnerships and channel programs.
• Strong analytical mindset with ability to translate data into actionable go-to-market strategy.
• Exceptional communication and executive presence; comfortable presenting to boards, investors, and C-suite stakeholders.
• Fluent in English and French.

Preferred

• Experience selling SaaS solutions into primary care settings — ideally across both private practice and public/community health environments.
• Familiarity with Salesforce and Marketing Cloud.
• MBA or advanced degree in a relevant field.
• Based in Montreal (QC) or Toronto (ON), within reasonable proximity to a major airport, with the ability to travel frequently — domestically and…