Marketing Coordinator-Coordinateur-trice marketing

Job Purpose: Support the Marketing Manager in the implementation of all marketing activities, working closely with regional and international teams to implement new customer programs, increase brand awareness, generate new business leads and drive sales. This is a marketing position with exposure to multifaceted areas of our company.

Key Responsibilities/What You Do:

• Manage and update bilingual website content using content management tool (Adobe Experience Manager), ensuring SEO best practices and content accuracy.

• Contribute to creation of newsletters, articles, white papers, and case studies

• Use CRM tools (Salesforce), ensuring accurate data, lead tracking, and alignment between marketing and sales initiatives.

• Champion sales and marketing priorities across functional departments by supporting the execution of annual campaign strategies; track and report on programs’ performance KPIs

• Ad-hoc English-French translation, as well as liaise with external translation vendors.

• Collaborate with Sales Director and Sales team and support in related marketing/sales processes and activities

• Manage social media channels by developing and publishing posts aligned with brand tone and marketing campaigns; monitor engagement and performance metrics.

• Support digital marketing initiatives by assisting with campaign setup, optimization, and performance tracking using analytics tools and dashboards.

• Support with internal/external event planning, coordination and execution

• Support other key marketing efforts as assigned by the Marketing Manager

Key Requirements/What You Bring:

• Bachelor’s degree in Marketing, Commerce, Business Administration or related field

• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, and Outlook)

• Experience with Adobe Suite

• Experience using Canva

• Social media savvy

• Must be self-motivated, positive, creative and demonstrate acute attention to detail

• Proficiency in English and French is required for this position, as it involves both oral and written communication with our internal partners, clients across Canada, and other Allianz Trade teams located throughout the Americas region

• Minimum of 1-2 years’ experience in Marketing, Communications, or related field

• B2B marketing experience

• Relationship management

• Project management

• Content management and scheduling

• Internal and external communications

• Excellent interpersonal and communication skills

• Ability to effectively manage multiple projects simultaneously

• Strong sense of initiative

• Ability to think creatively

• Excellent team player

• Detail-oriented

• Experience in Marketo, Adobe Experience Manager and Salesforce, a plus

Key Benefits/What We Offer:

• Hybrid and flexible working model
• Group Benefit Plan
• Pension Plan
• Employee Stock Purchase Plan
• Paid time off
• Employee Recognition & Rewards
• And much more! …

Objectif du poste: Soutenir le responsable marketing dans la mise en œuvre de toutes les activités marketing, en travaillant en étroite collaboration avec les équipes régionales et internationales pour mettre en place de nouveaux programmes clients, accroitre la notoriété de la marque, générer de nouvelles pistes commerciales et stimuler les ventes. Il s’agit d’un poste de marketing offrant une exposition a différents domaines de notre entreprise.

Responsabilités / Ce Que Vous Ferez:

• Gere et mettre à jour le contenu du site web bilingue a l’aide de l’outil de gestion de contenu (Adobe Experience Manager)

• Collaborer avec l’équipe centrée sur le client et utiliser l’outil d’automatisation du marketing (Marketo) pour créer et envoyer des communications aux clients

• Promouvoir les priorités commerciales et marketing auprès des départements fonctionnels en soutenant l’exécution des stratégies de campagne annuelle; suivre et rendre compte des performances des programmes selon les indicateurs clés de performance (KPI)

• Personnaliser, relire et modifier des supports imprimes, du contenu économique en temps opportun et des présentations a l’aide de MS Office et Adobe Create Suite.

• Collaborer avec des prestataires externes de traduction pour la version canadienne française du contenu et des supports marketing

• Collaborer avec…