Campaign and Account-Based Marketing; ABM Manager

As a Campaign and ABM Manager at Vention…

You will own the Account-Based Marketing campaign strategy and execution at Vention, from account and audience definition to integrated campaign delivery, measurement, and optimization. This role sits at the intersection of growth marketing, demand generation, and sales activation, with a strong focus on building insight-driven, scalable campaigns that generate high-value opportunities and accelerate pipeline across North America and EMEA.

You'll collaborate closely with Marketing, Growth, Product Marketing, Sales, BDRs, and Rev Ops to translate business priorities into compelling campaigns, personalized messaging, and measurable impact. This role is ideal for a marketing-first campaign builder who is structured, data-driven, and excited to design net-new programs in a fast-scaling B2B environment.

What You’ll Do

ABM Strategy & Targeting

• Build and own the ABM campaign strategy across Apps & Platform, aligned to overall demand generation and pipeline objectives.
• Partner with Marketing, Growth and Rev Ops to create ICP, segmentation, industry scoring, and account prioritization models.
• Align with Sales leadership on 1:few, and 1:many ABM motions based on regional pipeline gaps and strategic industries.
• Develop vertical-specific plays across all key Vention industries, including Aerospace & Defense, CPG, and Automotive.

Campaign Development & Execution

• Own the end-to-end campaign strategy for ABM initiatives, from campaign objective definition and audience framing to messaging, channel mix, and execution.
• Lead the development of campaign narratives and messaging frameworks aligned to industry challenges, buyer personas, and Apps & Platform value propositions.
• Translate business priorities and pipeline gaps into clear campaign briefs, including target accounts, messaging angles, content needs, channels, and success metrics.
• Orchestrate multi-channel campaign execution across paid media, email, website personalization, content, and BDR activation, ensuring consistency and sequencing across touchpoints.
• Partner closely with Product Marketing to co-develop campaign-level positioning, value stories, proof points, and supporting assets.
• Work with Growth and Paid Media teams to define channel roles, investment strategy, and always-on vs. burst campaign approaches.
• Continuously refine campaign messaging and structure based on performance insights, sales feedback, and buyer engagement signals.

Sales & BDR Alignment

• Collaborate with the BDR Manager to build industry-specific cadences, call guides, and personalized outreach frameworks.
• Provide ABM insights for BDR enablement and monthly pipeline reviews.
• Ensure marketing-sourced ABM activities seamlessly feed into Salesloft, Saleforce, Hubspot and routing rules.
• Provide actionable ABM insights to Sales and BDR teams during monthly pipeline reviews and campaign readouts.

Performance, Insights & Optimization

• Partner with Growth and Rev Ops to build and maintain ABM campaign dashboards, tracking pipeline impact, coverage, and velocity.
• Drive structured experimentation across industries, messaging themes, formats, account clusters, and channels.
• Analyze performance to optimize targeting, messaging, and campaign mix.

What You Bring to the Table

We’re looking for skills, intellect, and experiences that will help you succeed in this role but we also know that various profiles (not only the one described below) could be successful. If you’re excited about what you read and think you’d be a great fit, we encourage you to apply, even if you don’t meet every single qualification.

You’ll bring

• 5–7+ years managing paid media campaigns, ideally B2B or technical/industrial sectors.
• Track record orchestrating and executing marketing campaigns across various channel and subject matter experts
• Hands-on mastery of Linked In Campaign Manager and Google Ads.
• Strong analytical skills with comfort manipulating CPA, ROI, pipeline coverage, and multi-touch attribution.
• Experience running multi-region campaigns (NA + EMEA).
• Ability to manage creative processes and partner with PMM for angle development.
• Strong project management: able to…