Product Associate; Marketing

Position: Product Associate (Marketing)
Telesat (Nasdaq and TSX: TSAT) is a leading global satellite operator, providing reliable and secure satellite-delivered communications solutions worldwide to broadcast, telecommunications, corporate and government customers for over 55 years. Backed by a legacy of engineering excellence, reliability and industry-leading customer service, Telesat has grown to be one of the largest and most successful global satellite operators.
Telesat Lightspeed, our revolutionary Low Earth Orbit (LEO) satellite network, scheduled to begin service in 2027, will revolutionize global broadband connectivity for enterprise and Government users by delivering a combination of high capacity, security, resiliency and affordability with ultra-low latency and fiber-like speeds. Telesat is headquartered in Ottawa, Canada, and has offices and facilities around the world.
The company’s state-of-the‑art Satellite fleet consists of 14 GEO satellites, the Canadian payload on Via Sat-1 and one LEO 3 demonstration satellite. For more information, follow Telesat on X and Linked In or visit
We are looking for a Product Marketing Associate to play a key role defining and developing product positioning and go‑to‑market plans in alignment with overall product strategy. This role works closely with product management, the global sales team, and the broader marketing organization to support product lifecycle communications, sales and partner enablement, and integrated marketing campaigns.
A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value for diverse audiences, including technical and non‑technical stakeholders. You will play an important role in mapping our product features to customer benefits, uncovering market insights and proof points that resonate with B2B and B2G buyers in the telecom, aviation, maritime, government and defense sectors.

Your understanding of our competitors and their offerings will ensure that our unique value proposition is the foundation of marketing communications campaigns that drive quality sales leads and pipeline.
The Product Marketing Associate will work closely with our global sales team to identify gaps in customer‑facing content or tools needed to support sales conversations throughout each stage of the sales funnel. As new sales enablement materials are developed, you will ensure sales teams are aware of the assets and trained on the narrative for presenting them.
The ideal candidate has excellent written and verbal communication skills, with a passion for creating powerful, customer‑facing presentation decks that are aligned with our sales methodology. You approach the execution of deliverables with a sense of urgency to deliver results that drives sales success.
This is an individual contributor role with tremendous growth potential, as the Telesat Lightspeed business scales.
Main Responsibilities   In collaboration with product management and marketing communications, define differentiated product positioning that resonates with our target markets and buyer personas, with associated proof points
Cross-Functional Alignment:  Act as the key liaison between Product Management, Sales, and Marketing, ensuring full alignment on market priorities, launch timelines, and sales enablement initiatives.
External content creation:  Create and maintain compelling customer presentation decks, continuously updating to incorporate new service features or evolving value propositions. Develop use cases, case studies, white papers and collateral; collaborate with the marketing communications team to create professional materials that are aligned with brand standards
Develop relationships with our sales teams; understand and document our buyer’s evaluation process, information sources, and the value drivers that resonate with each target audience. Share learnings across the sales and marketing teams to drive increased effectiveness in marketing and sales communication approaches.
Communicate the vision and value of Telesat Lightspeed services with our sales teams; uncover challenges and roadblocks our sales and business development…