Senior Manager, B2B Sales

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States.

BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Reporting to the Director, B2B Sales, the Sr. Manager – B2B Sales is responsible for driving revenue growth through a team dedicated to B2B Resellers, Distribution and legacy Catalog Divisions of Brother Canada. You are a results-driven sales leader who demonstrates a challenging spirit and can lead and coach a team of top sellers.

You thrive on building strong relationships both with partners and by cross-collaborating with other departments. You leverage your influence and persuasive communication skills to influence and work through others to execute sales strategies to achieve results.

• Lead and coach partner recruitment strategy including identification, qualification, and onboarding
• Accelerate partner growth using structured programs, incentives, and enablement
• Build senior-level relationships within key partners to influence long-term commitment, including visiting partner sites and attending events
• Own partner segmentation and tiering strategy
• Serve as the primary business sponsor for top national and strategic partners.
• Accountable for achieving national revenue, gross profit, market share and strategic growth targets through B2B reseller, distribution, and catalog channels

• Lead, coach, and performance-manage a team of experienced B2B sellers
• Develop talent and bench strength
• Foster a strong, collaborative, and accountable team culture
• Drive consistent sales cadence including pipeline reviews, forecast discipline, business reviews

• Act as the internal voice of the sales channel, gathering intel and providing insights to influence product planning and marketing on the B2B program.
• Translate market and partner feedback into actionable insights
• Provide regular communication and reporting to ensure alignment between sales execution and strategic sales initiatives.

• Own MDF allocation and partner investment decisions
• Collaborate with Product Planning to design scalable partner incentive and enablement programs, evaluate program ROI, and course correct as needed.

• Develop and manage distribution strategy and relationships
• Understand distribution economics and channel dynamics
• Identify and mitigate channel risks and opportunities

• Own sales operations execution at the national level
• Translate strategic initiatives into clear operational plans
  
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