Vice President, Sales & Marketing

About Touch Bistro
Touch Bistro is an all-in-one restaurant management platform built to help restaurant operators run stronger, more successful businesses. Our solutions span point of sale, payments, front-of-house and back-of-house operations, and guest engagement. As part of Harris Computer, Touch Bistro combines the focus and agility of a restaurant technology company with the long-term orientation of a leading vertical market software organization.
The Opportunity
Touch Bistro is seeking an experienced Vice President, Sales & Marketing to lead an integrated go-to-market organization across North America. Reporting to the EVP, this executive will translate company strategy into a focused commercial plan, build a predictable and efficient revenue engine, sharpen our market position, and develop high-performing Sales and Marketing teams.
This is a hands-on executive role for a leader who can connect market insight, product value, demand generation, sales execution, pricing, brand, content, web, analytics, and marketing operations. The successful candidate will bring clarity to how Touch Bistro targets the right customers, communicates differentiated value, creates and converts demand, and measures performance from first touch through booked and live recurring revenue.
What Success Looks Like
A clear, company-wide commercial strategy that defines priority markets, ideal customer profiles, channel choices, value propositions, and measurable growth outcomes.
A predictable funnel with disciplined forecasting, strong pipeline hygiene, clear stage definitions, and transparent conversion performance from lead through booking and activation handoff.
Improved sales and marketing efficiency, with investment decisions grounded in customer quality, unit economics, expected lifetime value, payback, and live recurring revenue.
Stronger product positioning, pricing discipline, launch execution, competitive intelligence, and sales enablement across the Touch Bistro portfolio.
One integrated Sales and Marketing operating rhythm, with shared priorities, clear accountability, fast learning cycles, and a culture of coaching and continuous improvement.

Key Responsibilities
Enterprise Growth Strategy & Leadership
Own the overall Sales and Marketing strategy and operating plan, aligned to Touch Bistro's business priorities, financial objectives, product roadmap, and customer strategy.
Translate growth objectives into market, segment, channel, capacity, investment, and talent plans with clear assumptions and measurable outcomes.
Lead, coach, and develop the Sales and Marketing leadership team; establish clear decision rights, performance expectations, succession plans, and career paths.
Create an integrated operating cadence across Sales and Marketing, including weekly execution reviews, monthly funnel and forecast reviews, and quarterly business planning.
Act as a key member of the executive leadership team, bringing a market- and customer-informed perspective to company strategy, resource allocation, and portfolio decisions.
Sales Strategy, Pipeline & Execution   Own delivery of new-business revenue targets and the commercial performance of inbound, outbound, and business development motions.
Build a disciplined, repeatable sales process covering lead response, qualification, discovery, demonstration, solution fit, proposal, negotiation, contracting, and close.
Establish consistent definitions and controls for pipeline creation, stage progression, conversion, forecast categories, sales-cycle velocity, win/loss analysis, and CRM hygiene.
Align account coverage, territories, quotas, capacity, and compensation with priority customer segments and expected demand.
Develop high-performing sales leaders and teams through structured onboarding, coaching, call review, playbooks, feedback, and clear career paths.
Partner with Customer Success and Operations to ensure honest expectations, clean handoffs, customer readiness, and stronger conversion from sold to live.
Provide executive sponsorship for strategic prospects, customers, RFPs, and complex commercial negotiations when appropriate.
Demand Generation & Revenue Marketing   Set the inbound and outbound demand generation strategy across paid search, SEO, lifecycle nurture, paid social, website, events, webinars, account-based programs, and other relevant channels.
Allocate budgets across markets, audiences, and channels based on pipeline contribution, customer quality, conversion, ACV, payback, and return on…