Social Media Coordinator

Schedule: Monday–Friday, 8:00 a.m.–5:00 p.m. (occasional field adventures!)

Salary: $50,000–$60,000 per year, plus PTO and holidays

Secret Creek, a leader in innovative yurts, tipis, and adventure tents, is seeking a talented Social Media Coordinator to elevate our digital presence and tell compelling outdoor lifestyle stories. This role is ideal for a creative professional who blends strong visual storytelling with strategic social media management.

• Create high-quality photo, video, and graphic content for Instagram, Facebook, Tik Tok, Linked In, and You Tube.
• Capture and showcase Secret Creek products through authentic, on-location storytelling and lifestyle content.
• Plan, manage, and execute a strategic content calendar using social media scheduling platforms.
• Develop and manage paid social media advertising campaigns, including ad creative, testing, and performance optimization.
• Monitor trends in social media, outdoor lifestyle, and digital marketing to keep content fresh and relevant.
• Engage with followers by responding to comments and messages and fostering an active online community.
• Track performance using analytics tools and provide insights to improve reach, engagement, and conversions.

This role may include additional responsibilities to support team and organizational objectives.

• 3–5 years of professional experience managing social media for outdoor, lifestyle, or retail brands (portfolio required).
• Strong photography and videography skills with experience using Adobe Creative Suite, Canva, and video editing tools such as Final Cut Pro.
• Proven experience creating and managing paid social media ads across major platforms.
• Hands-on experience with social media scheduling and management platforms (e.g., Hootsuite, Later, Sprout, or similar).
• Excellent writing skills with the ability to adapt tone and messaging for different audiences and platforms.
• Highly organized, self-motivated, and comfortable working independently or collaboratively.
• Passion for the outdoors and willingness to travel locally for content capture.

• Be part of a company where craftsmanship, innovation, and sustainability guide everything we do.
• Collaborate with a supportive team while helping shape the future of a growing outdoor brand.
• Competitive salary, paid time off, holidays
• A creative, hands-on role with opportunities to work in inspiring outdoor environments.

Please send your resume, cover letter, and examples of your strongest social media work to

Bring your creative vision—let’s build a world where every day is a new outdoor adventure, together!