Sales Associate II

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building ongoing customer relationships through a personalized experience, and leaving a positive, lasting impression.

• Sales Floor:
  Understands organizational objectives and makes decisions that align with company priorities.
• Takes ownership and is committed to delivering results, while remaining aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team.
• Creates short- and long-term strategies to achieve personal metrics and performance goals.
• Takes ownership of personal survey results and creates plans to improve opportunities.
• Represents Coach as a brand ambassador and demonstrates Coach’s Selling and Service expectations at all times.
• Understands changes in local market and supports the execution of local sales strategies and tactics.
• Drives business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers.
• Creates positive impressions with customers by presenting themselves in accordance with Coach’s Guide to Style.
• Acts as a personal fashion advisor with knowledge of fashion trends and competition.
• Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
• Communicates current pricing and promotional strategy to customers.
• Discusses product features and cross-sell opportunities to grow sales.
• Cross-sells and encourages related add-ons based on customer needs.
• Reads cues to tailor approach to each customer’s shopping needs.
• Attends to unique and individual shopping needs of each customer and handles multiple customers simultaneously when needed.
• Follows up with customers to influence/close sales and maintains a calm, professional demeanor at all times.
• Leverages tools and technology to support relationship building and clienteling efforts.

• Ensures all daily tasks are completed without negatively impacting service or Coach standards.
• Maintains store, sales floor, backroom, cash wrap, and visual merchandising to Coach standards.
• Maintains a clean and tidy selling floor; adheres to all applicable retail policies and procedures (POS, Operations, Asset Protection).
• Replenishes inventory on the sales floor as needed and supports store inventory processes.
• Supports cash-wrap for purchases, returns, and exchanges and processes transactions efficiently.

• Drive For Results:
  Exceeds goals; bottom-line oriented and focused on delivering results.
• Customer Focus:
  Delivers on customer expectations and builds trust and respect with customers.
• Creativity:
  Generates original ideas and adds value in brainstorming settings.
• Interpersonal Savvy:
  Relates well to diverse people and builds constructive relationships.
• Learning on The Fly:
  Learns quickly, open to change, and proactive in seeking solutions.
• Perseverance:
  Energetic and persistent in completing tasks and achieving goals.
• Dealing with Ambiguity:
  Adapts to change and handles risk and uncertainty effectively.

• Experience:
  
  1–3 years of sales experience, preferably in a luxury retail service environment. Knowledge of fashion trends and competition.
• Education:
  
  High school diploma or equivalent; college degree preferred.
• Technical:
  Knowledge of cash register systems; basic computer skills; ability to use iPad/laptop, Mobile POS, and communicate via…