Amazon EU Retail Media Activation Manager; maternity cover

Position: Amazon EU Retail Media Activation Manager (9 month maternity cover)
Position Title:

Amazon EU Retail Media Activation Manager

Scopra di più sui compiti quotidiani, le responsabilità generali e l'esperienza richiesta per questa opportunità scorrendo subito verso il basso.

Location:

Vimercate or Monvalle, Italy
Hybrid:
2 days in the office, 3 days remote
Employment:
9 month maternity cover - Full Time
Come Make the World With Us
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.
Job overview
As the   Amazon EU Retail Media Activation Manager   at Stanley Black&Decker, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Marketing Director. You’ll be responsible for both building the media strategy and executing advertising campaigns in collaboration with the media agency to drive sales and increase brand visibility on Amazon’s retail platform. You will work closely with internal teams and external partners to optimize advertising spend, manage budgets, oversee campaign planning and execution, analyze campaign performance and success, and identify opportunities for growth.

This role requires a deep understanding of Amazon’s advertising ecosystem, strong analytical skills, and the ability to thrive in a fast-paced environment.
What You’ll Do
You'll support the conversion effort by:
Own and fully manage in total autonomy the relationship with the media agency and Amazon Ads, become the main Stanley Black&Decker Point of Contact.
Define the key media strategic pillars and objectives for each brand and market.
Develop and execute the paid media strategy: in collaboration with the media agency, Amazon Ads and the local e-trade marketing team, develop and execute the paid media strategies at brand & market levels, as well as for the strategic levers (Sponsor Ads and DSP – Demand-Side-Platform) for each brand.
Define the media budget: work on the overall budget allocation (brand, market, strategic levers), allocate the right resources at the right place depending on future growth and to ensure maximum Return On Investment (Ads spends vs. Ads sales), and campaign improvements.
Implementing comprehensive advertising strategies to promote our products and brands on Amazon’s retail platform.
Collaborating with the etrade Marketing Managers to ensure that the EU media strategy is implemented correctly and effectively in local markets. Ensuring our products and offers are effectively brought to life.
Supporting each local market with the media activation. Identifying and leveraging cross-zone synergies.
Evaluating and providing operational recommendations aligned with the local market’s needs.
Monitoring campaign performance metrics, such as click-through rates, conversion rates, and advertising spend, to identify areas for improvement.
Conducting thorough keyword research and audience analysis to optimize campaign targeting and drive maximum ROI.
Providing regular reports and insights to stakeholders, highlighting key trends, successes, and opportunities for optimization.
Defining and driving adherence to end-to-end campaign success measurement framework.
Collaborate with cross-functional teams to align advertising efforts with overall business objectives.
You’re The Right Fit If :
Hold a university degree (Bachelor or Master’s) in marketing, advertising, business, or related field.
3 + Experience in Digital Marketing, Analytics, Campaign Management with a focus on digital innovation.
Understanding of the media marketplace dynamics, especially within Amazon, and a background in Search, Display, Programmatic and Social advertising.
Proficiency in advertising analytics tools (e.g. : Amazon Advertising Console, Excel) and experience with data visualization tools (e.g. : Power BI) preferred.
Proven experience managing advertising campaigns on Amazon’s retail platform, with a strong understanding of…