Digital Marketing Specialist

Overview

About the Role

Home Creations is seeking a creative, detail-oriented Digital Marketing Specialist to join our marketing team. This role is responsible for executing and managing digital marketing efforts across multiple brands, including Home Creations, Colony Fine Homes, and Glenwood Homes. The ideal candidate is both strategic and hands-on, with experience managing social media, producing engaging content, and creating, optimizing, and managing paid advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, and You Tube.

Position: Digital Marketing Specialist

Status: Full-Time/Non-exempt

Location: Main Office (2240 N Broadway, Moore, OK)

Hours: Monday-Friday 8am to 5pm

General

Purpose:

Strengthen online presence, support sales and brand awareness and ensuring consistent, high-quality digital marketing across all brands.

Supervision Received: Works under the direct supervision of the Marketing Manager

Supervision Exercised: no direct reports

Social Media Management & Content

• Create and manage monthly social media calendars for Home Creations and Colony Fine Homes.
• Manage and maintain all social media accounts, including Facebook, Instagram, Tik Tok, and other relevant platforms.
• Own and manage the Tik Tok account, including strategy, posting, and performance tracking.
• Produce and manage short-form video content, including Tik Tok and Instagram Reels.
• Design engaging social media graphics, captions, and visual assets aligned with brand standards.
• Assist with onsite coverage at our events every month, including photography, video, and live social content.

Content Creation & Editorial

• Create, update, and manage blog content for Home Creations and all other subsidiaries.
• Develop newsletter content, including copy, campaign setup, and supporting graphics.
• Collaborate with internal teams to ensure content accuracy, consistency, and brand alignment.

Digital Advertising

• Design, manage, and optimize digital advertising campaigns across all brands.
• Manage Google Ads and You Tube Ads for Home Creations and all other subsidiaries.
• Support and manage social media advertising campaigns (Meta Ads) as needed.
• Design digital ad creative, including graphics and basic video assets, as needed.
• Assist with retargeting campaigns and performance optimization.
• Monitor ad performance and provide reporting with insights and recommendations.

• All other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 2+ years of experience in digital marketing, social media management, or paid advertising.

Knowledge, Skills, and Ability:

• Experience managing multiple brands is a plus.
• Proficiency in Meta Business Suite, Google Ads, Canva, and Adobe Creative Suite.
• Familiarity with You Tube Ads and basic video ad strategy.
• Strong writing and storytelling skills for social media, blogs, and email marketing.
• Understanding of analytics and CRM tools such as Google Analytics, Meta Insights, Hub Spot, and Mailchimp (or similar).
• Video editing experience for Reels and Tik Toks is a plus.
• Ability to work in a fast-paced environment
• Ability to work independently
• Ability to communicate professionally
• Demonstrate attention to detail and patience
• Strong organizational skills
• Willingness to be a member of a dedicated team

• Office environment. The noise level is moderately quiet.

• Occasionally required to sit and use their fingers, to handle or feel.
• Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel.
• Must be able to carry equipment up to 30 lbs.
• Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Computer, telephone, and general office equipment.

All employees will support the organization's mission and vision by exhibiting the following behaviors:

• Excellence and competence
• Collaboration and Innovation
• Respect and Dedication
• Accountability and Ownership

Home Creations is an equal opportunity employer.

Why Join Home Creations

• Be part of Oklahoma’s largest locally owned home builder with 45+ years of history.
• Work with a collaborative, creative marketing team.
• Gain hands-on experience across multiple brands and digital platforms.
• Opportunity to grow in a fast-paced, family-focused company that values innovation and community.

• Hours:
  
  Monday-Friday 8am to 5pm