TikTok Shop, Growth Lead

Work Your Way

At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that’s from home, a coffee shop, or the office. While flexibility is key, we also value the power of in‑person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All‑Hands meeting.

It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together.

Spreetail is seeking a Tik Tok Shop Growth Lead to spearhead our “New Partner” growth engine. You will be responsible for the end-to-end launch and rapid scaling of our brand presence, serving as the strategic architect behind our relationship with Tik Tok Shop. Your mission is to transform Tik Tok from a social platform into a high‑velocity commerce engine by identifying and securing top‑tier partnerships and maximizing platform‑exclusive growth programs.

• Lead the strategic partnership with Tik Tok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).

• Drive the strategy for the Tik Tok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high‑volume “earned” media sales.

• Own the execution of Tik Tok‑specific programs including “Deal‑of‑the‑Day,” shop‑funded coupons, and Tik Tok Shop Ads (PSA) to maximize ROAS.

• Partner with creative teams to ensure product detail pages (PDPs) use Tik Tok‑native video and imagery that converts “scrollers” into “buyers.”

• Define and track success through Tik Tok‑specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.

• Collaborate with Channel Operations to meet Tik Tok’s rigorous fulfillment SLAs, ensuring “Ready to Ship” times and seller ratings remain in the top tier to avoid account suppression.

• Prior experience specifically within the Tik Tok Shop or similar social‑selling environments (e.g., Instagram Shopping, Whatnot).

• Proven ability to lead high‑stakes conversations with external platform partners and internal executive stakeholders.

• A “test‑and‑learn” mindset, skilled at identifying emerging viral trends and pivoting inventory or marketing strategy to capture demand.

• Demonstrated experience managing a full P&L, specifically accounting for the unique cost structures of creator commissions, sample distribution, and platform fees.

• Highly proficient in building financial models that forecast the “spike” nature of social commerce and the impact of viral velocity on inventory turnover.

• Expert at navigating large organizations to align supply chain, creative, and finance teams around the unique requirements of a 24/7 social marketplace.

• We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time‑off for your wedding week, paid parental leave and support for parents of growing families.
• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards.
• We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast‑to‑coast coverage. We also provide free telehealth and on‑demand mental health resources.
• We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it.

Spreetail is committed to a diverse and inclusive workplace. Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email