Digital Marketing Specialist

• Location 2252 N BROADWAY ST,Moore, OK, ,United States
• Employee Type FT Non-Exempt

Position: Digital Marketing Specialist

FLSA: Full-Time, Non-exempt/Hourly

Location:2252 N. Broadway

Hours: Monday-Friday 8:00am to 5:00pm (occasional nights/weekends for events)

Develops, manages, and optimizes Home Creations’ digital marketing presence to strengthen brand awareness, increase website traffic and engagement, generate qualified leads, and improve overall marketing performance.

Works under the direct supervision of the Director of Sales & Marketing.

None.

If you’re equal parts creative, analytical, organized, and a little obsessed with what makes
people click, we want to meet you.

Home Creations is seeking a proactive and detail-oriented Digital Marketing Specialist to help shape and strengthen our digital presence across social media, search, paid advertising, and other online channels.

This role blends the creative and analytical sides of marketing. You’ll help develop engaging content, manage digital advertising, support SEO and local search strategies, monitor performance, and identify new opportunities to grow awareness, engagement, and qualified lead generation.

We’re looking for someone who understands how the different pieces of digital marketing work together and can take an idea from concept to execution, evaluate the results, and continue finding ways to improve.

The Digital Marketing Specialist will work closely with the Director of Sales & Marketing, Marketing Coordinator, Website/CRM team member, Online Sales, Sales, and other departments to ensure marketing efforts are coordinated, consistent, and aligned with company goals.

• Manage paid digital advertising across Google Ads, Meta, Zillow, and other relevant platforms.
• Monitor, optimize, and report on campaign performance, lead generation, conversions, and other key digital marketing metrics.
• Develop and manage Home Creations’ social media presence across Facebook, Instagram, Tik Tok, Linked In, and other relevant channels.
• Plan, create, schedule, and publish social media content, including photography, short-form video, promotions, community highlights, events, and brand-focused content.
• Manage and support SEO, local search, Google Business Profiles, Google Maps listings, and other efforts that improve Home Creations’ online visibility.
• Monitor online reviews, ratings, comments, messages, and overall digital reputation, coordinating responses when appropriate.
• Collaborate with the Marketing and Website/CRM teams on landing pages, lead tracking, Hub Spot, forms, website improvements, Realtor marketing, and digital campaigns.
• Coordinate and support community events, Realtor events, grand openings, promotions, and other marketing initiatives, including capturing content when needed.
• Help maintain a strong, consistent Home Creations brand presence across digital platforms, campaigns, listings, and other external customer touchpoints.
• Perform other marketing-related duties as assigned.
• Safety sensitive position

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field preferred.
• Three or more years of experience in digital marketing, social media, advertising, SEO, or a related field preferred.
• Experience in homebuilding, real estate, residential construction, or a related industry is preferred but not required.

• Strong understanding of digital marketing, social media, online lead generation, and paid digital advertising.
• Working knowledge of SEO, SEM, local SEO, Google Ads, Meta advertising, and other digital marketing platforms.
• Experience managing brand…