Email Marketing Manager

Become a member of the PACK!

Pet Screening™ is the fastest growing pet property technology SaaS company, reimagining how pet management works. The company helps housing providers manage residents’ pets and assistance animals digitally while unlocking pet related revenue opportunities.

Pet Screening™ is seeking a highly technical, performance driven Email Marketing Manager to own and scale the email channel. This is not a support function. The role carries direct accountability for measurable revenue impact.

The ideal candidate brings deep Hub Spot expertise, strong audience segmentation experience, advanced A B testing capabilities, and a proven track record of optimizing lifecycle and campaign performance through data. This individual must be comfortable building email strategy, executing campaigns, analyzing performance, and continuously improving results without day to day oversight.

This role is responsible for driving measurable pipeline growth, revenue contribution, and customer retention through intelligent segmentation, experimentation, and ongoing optimization.

Candidates who thrive on testing, analyzing, and improving performance and who can translate data into decisive action will excel in this role.

• Own the end to end email marketing strategy across the customer lifecycle
• Build and execute a structured testing roadmap focused on conversion rate, engagement, and revenue lift
• Develop quarterly and annual channel plans tied directly to pipeline and revenue targets
• Establish clear performance benchmarks and continuously raise the bar
• Strong writing and copy editing skills with the ability to craft audience specific messaging that aligns with brand voice and positioning
• Ensure all email creative and design elements consistently reflect established brand standards and tone
• Partner with Sales and Growth teams to develop and optimize nurture sequences, lifecycle workflows, and sales email scripts to support pipeline acceleration and conversion

• Serve as the in house Hub Spot expert, including workflows, automation, lead scoring, segmentation, reporting, and integrations
• Build and manage segmentation models across lifecycle stage, persona, behavior, and engagement
• Implement dynamic personalization and behavior based automation
• Partner with Rev Ops and data teams to ensure accurate tracking and attribution

• Plan, build, deploy, and optimize high performing campaigns including nurture streams, product launches, event promotion, customer retention, and expansion
• Design and execute structured A/B testing across subject lines, messaging, creative, offers, timing, and audience segmentation
• Analyze performance data and implement rapid iteration cycles
• Own deliverability, list health, and compliance best practices

• Build executive ready reporting dashboards that clearly connect email activity to revenue impact
• Translate data into actionable insights and strategic recommendations
• Continuously identify opportunities to improve engagement, conversion rates, and lifecycle velocity
• Monitor channel health metrics including open rate trends, click through rate, conversion rate, unsubscribe rate, and revenue per send

• Partner with Growth, Sales, Customer Experience, Education, and Creative teams to ensure alignment across campaigns
• Coordinate landing page messaging and on site conversion paths with CMS stakeholders
• Support philanthropic and brand initiatives such as Down 4 Pets

• Bachelor’s degree in Marketing or related field
• 5+ years of hands on experience managing and scaling email marketing programs
• Advanced expertise in Hub Spot including automation workflows, segmentation logic, reporting, and optimization
• Demonstrated success using segmentation and personalization to drive measurable performance lift
• Proven experience running structured A/B testing programs and optimizing based on statistical results
• Strong reporting and analytical capabilities with experience building dashboards and performance models
• Experience working…