Marketing Coordinator

About the Town of Mooresville

As one of North Carolina’s fastest-growing communities, the Town of Mooresville combines innovation, teamwork, and community pride to deliver exceptional public service. Mooresville is a thriving, connected community dedicated to providing outstanding services that foster inclusivity and vibrancy for all. Guided by our PAC-IQ values (People, Agility, Communication, Innovation, and Quality), we empower employees to collaborate, think ahead, and make a meaningful impact every day.

Work alongside a team committed to innovation and collaboration, creating positive change for the community!

We value our employees and invest in their success with a comprehensive total rewards package. Our benefits are among the most competitive in the region and include:

• 5% Town contribution to your 401(k), no employee match required
• Choice of three medical plans, including an HSA plan with Town contributions
• Town-paid life insurance at1.5× annual salary
• Fully paid short- and long-term disability coverage(up to $8,000 per month)
• Wellness Incentive Program, with Adiscount of $240 annually on medical premiumfor participation
• Employee Assistance Program (EAP) offering
  24/7 mental health and work-life support
• Volunteer Time-Off: 16 hours per calendar year to volunteer at any approved agency or organization
• Vacation Leave:
  
  Starting 2026, new hires receive 14 vacation days upfront!
• Holidays:
  
  Employees accrue 13-14 paid holidays per year
• Floating Holiday and Wellness Day:
  
  New hires receive one Floating Holiday and one Wellness Day up front each year
• Bereavement Leave:
  
  Up to five days per occurrence for deaths within the employee’s immediate family
• On-site clinic for eligible employees and dependents coming in 2026!
• Additional perks include down payment assistance, pet insurance, gym reimbursement, and more!

The Marketing Coordinator supports the marketing and promotional efforts of programs organized by the Experience & Engagement Department, as well as broader initiatives within the Communications and Marketing Department. This position works under the supervision of the Experience & Engagement Marketing Manager to assist in executing marketing strategies for customer service programs, special events, and community stakeholder initiatives.

The role requires a creative, organized professional with strong marketing support skills and the ability to engage diverse audiences. The Coordinator collaborates closely with team members to implement comprehensive marketing strategies that drive attendance, enhance brand awareness, and foster community engagement. Responsibilities include content creation, digital marketing support, vendor coordination, website updates, social media management, and supporting experiential elements at Town events.

• Assist in creating engaging promotional content, including social media posts, email newsletters, website updates, information guides, and print materials.
• Support execution of marketing strategies for the Town of Mooresville’s “one call for all” customer service program.
• Assist Town departments in promoting community outreach programs and developing tools to solicit feedback and track engagement.
• Schedule and post content across digital marketing platforms, including social media, email marketing platforms, and event listing websites.
• Monitor and respond to social media comments, messages, and customer inquiries professionally and timely.
• Monitor online brand mentions and assist in tracking brand reputation and customer reviews.
• Assist in developing advertising content for print, digital platforms, promotional screens, and articles.
• Support sponsor content creation and preparation of sponsor data reports.
• Track campaign performance metrics and provide data for marketing analysis.
• Assist in designing promotional materials including posters, flyers, banners, decals, and digital graphics.
• Support experiential marketing elements at Town events to enhance visitor satisfaction.
• Maintain and update the community calendar and coordinate with local businesses and organizations.
• Support sales team marketing materials and lead generation activities.
• Maintain…