Director of Individual Giving

• Pay or shift range: $124,195 USD to $138,195 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Now with a $2,000 sign-on bonus for new Seneca employees!

Ready to leverage your fundraising expertise, grow major partnerships and help advance a mission that transforms lives? As the Director of Annual Giving
, you are responsible for designing, executing, and optimizing a comprehensive annual giving program to grow unrestricted revenue and build a sustainable pipeline of future major and planned giving donors. Within this role you'll primarily focuses on securing Annual Fund and mid-level gifts, $10,000 or less. You will oversee a year-round fundraising plan implementing multi-channel fundraising strategies, data-driven donor segmentation, and stewardship efforts to increase donor acquisition, retention, and upgrade rates.

Seneca has been nominated among the Bay Area’s Top Workplaces for several consecutive years. We’re committed to providing traditionally marginalized communities with a network of excellent mental health, community-based, and educational services. We are committed to building a diverse staff. Our programs deeply engage in conversations and training on Diversity, Equity, and Inclusion to bring equity and justice to the youth and families we serve.

• Build a strong base of philanthropic support through managing and cultivating a portfolio of annual and mid-level donors (>$10,000), that also serves as a pipeline for major and legacy gifts
• Develop and implement a comprehensive, multi-channel annual giving plan and appeal strategy (direct mail, email, digital, social, events) that is targeted, purpose driven, timely and donor lifecycle stage appropriate
• Lead all annual fund campaigns including End of Year giving, Giving Tuesday, monthly giving appeals, special appeals and rapid response campaigns
• Build data-driven, segmented campaigns for new, renewing, mid-level, upgrade and lapsed donors
• Set revenue, acquisition, retention, upgrade, engagement and qualitative goals for the Annual Fund program; analyze and produce reports of program KPIs and metrics
• Design and implement Moves management strategy for annual and mid-level donors that is intentional and ensures donors receive stage-appropriate engagement
• Track all campaigns in Raiser’s Edge, adjusting strategies in real time and crafting reports and analytics to replicate and improve successful solicitation campaigns
• Partner with Major Gifts team to transition qualified donors for individualized relationship management
• Partner with Donor Relations Coordinator to design and manage donor giving societies, including monthly giving program
• Partner with the Donor Relations Coordinator to develop and implement stewardship plans and other meaningful communications to improve donor experience and retention of Annual Fund and mid-level donors

Required

• Minimum of 4 years of progressive fundraising experience with focus on annual giving
• Alignment with and passion for Seneca’s mission and values, and the ability to articulate its unique role in providing youth and families Unconditional Care and its relevance to donors
• Strong knowledge of fundraising best practices, trends, and donor engagement strategies
• Ability to engage with donors, executives, board of directors, and community boards
• Must be at least 21 years of age
• Valid driver's license, clean driving record, and insurability through Seneca Family of Agencies' insurance policy
• TB test clearance, fingerprint clearance, and any other state/federal licensing or certification requirements

Preferred

• CFRE…