Event & Sales Coordinator

Inspired and framed by the natural beauty of the central coast region of California, the Léal hospitality group is a one-of-a-kind collection of carefully curated properties located in Morgan Hill and Hollister. The collection represents a dynamic array of urban and rural assets, including restaurants, wineries, event venues, as well as full and select service boutique hotels that are dedicated to creating unique and memorable experiences for our guests.

Whether your goal is to spend an evening dining and staying in comfort, hosting a wedding or corporate event for several hundred people, each of our properties delivers the ultimate hospitality experience while inspiring our guests to sip, savor and celebrate all of life's little every day and once in a lifetime special occasions.

Position Objective:

The Léal Hospitality group is looking for individuals who are passionate about hospitality and creating memorable experiences for our guests. The Event & Sales Coordinator plays a key role in creating exceptional and memorable experiences for our clients. This position is responsible for coordinating and executing events to ensure all timelines, logistics, and details are followed, resulting in a positive and seamless guest experience at any Léal property.

The Event & Sales Coordinator works closely with the Sales, Events, Luxe Design, and Facilities teams to develop, manage, and oversee all aspects of event operations. This role requires flexible availability, including nights, weekends, and holidays, and hours may vary from part-time to full-time throughout the year based on event scheduling and business needs.

Essential Job Functions:

Event Sales:

Effectively contract events, including but not limited to weddings, rehearsal dinners, social events, school events, corporate events, holiday parties, fundraisers, bridal showers, baby showers, birthdays, etc., at a level to meet or exceed annual revenue goals

Actively solicit business to include prospecting, cold calling, and sales calls.

Conduct property tours for prospective clients and generate contracts and invoices

Maintain effective, organized, and timely follow-up on leads, proposals, and contracts.

Develop and implement sales strategies, plans, and projects for increasing revenue

Maintain complete and accurate records of potential and secured accounts, bookings, client requests, and specifications in the Sales & Catering Management system

Oversee the planning and coordination of details of booked business; create and distribute client BEO’s.Attend local and regional wedding and event shows to generate potential sales

Work closely with all relevant departments in the planning process of each event, providing specific details on the precontracting phase, estimates given, ceremony, reception, and vendors requested for the wedding.

Expand and develop sales platforms

Create, design, and develop engaging graphic designs for print and electronic collateral, menus, website, and social media content that are aligned with our brand for marketing campaigns and efforts throughout our portfolio.

Take photos and videos for marketing content as needed

Assist with the development and implementation of marketing plans and projects for increasing business

Assist with developing and expanding marketing platforms

Assist with updating and maintaining our company social media pages

Assist with maintaining and improving brand identity, brand images, print collateral, and other design and communication assets

Assist with managing the productivity of marketing plans and projects

Monitor, review, and report on all marketing activity and results

Monitor, review, and report on all sales efforts, activity, and results to management on a regular basis

Maintain high standards for safety and cleanliness in all areas of the property (including front entrance, FOH, BOH, and back parking lot)
Communicate any areas of need, problems, and concerns from a guest to the Director of Hospitality Complete all assigned projects on time, with clear communication regarding deadlines and workload.

Any other tasks or projects as requested by any member of management.

Event Execution/Coordination:

Oversee the…