K-Swiss Appoints Head of Sales U.S

K-Swiss appointed Dustin Perry as head of sales, U.S. performance, to drive growth across tennis and pickleball. The footwear brand also expanded its new sales reps coverage of the Southwest and hired a new sports marketing manager.

Perry brings more than 25 years of experience, including 12 years in the tennis industry with Prince Racquet Sports, followed by 13 years leading Oakley’s global military wholesale business. A former All-American tennis player, Perry’s first sponsorship deal as a junior player was with K-Swiss.

In his new role, Perry will lead U.S. performance footwear & apparel sales with a strong focus on nationwide salesforce evolution, specialty partnership growth, and continued expansion across tennis and pickleball.

K-Swiss also welcomed Elizabeth Shaw as sales representative for Texas, Arkansas, Louisiana, and Oklahoma. Shaw brings experience across both retail and wholesale, having started her career as a buyer for Neiman Marcus before transitioning into wholesale sales. She was later recruited to the Lucky in Love team, where she spent the past two and a half years.

The company also announced that Kevin Klabunde has joined K-Swiss and will lead Arizona, Southern California, Utah, and Southern Nevada. Klabunde brings more than 25 years of industry experience representing leading racquet and paddle sports brands.

Also, K-Swiss named Ryan Broccolo as its new athlete partnerships & sports marketing manager. His responsibilities include managing professional racquet sports athletes and overseeing performance marketing efforts such as event activations, sponsor ships, photoshoots, and in-store marketing.

In addition to these new appointments, K-Swiss expanded responsibilities for two longtime sales leaders. Lisa English will expand her K-Swiss territory to include North Carolina and portions of South Carolina, while Dave Wahlgren will expand his coverage to include Virginia, West Virginia, Delaware, and Maryland.