NPI Marketing Lead

Job Description

Position: NPI Marketing Lead

Organization Solstice Advanced Materials, Electronic Materials

Location:

US

Reporting Relationships :
Reports to General Manager LDS

The Solstice Advanced Materials NPI Marketing Lead drives the successful introduction and commercialization of material offerings used in semiconductor lithography and deposition processes. Leveraging customer insights, market intelligence, and competitive analysis, this role translates business opportunities into actionable plans and partners across functions to execute commercialization strategies, accelerate product adoption, strengthen market position, and drive profitable growth.

Responsibilities

Key Responsibilities:

• Execute strategic plans to drive business growth
• Drive cross-functional collaboration across R&D, Sales, Technical Services, Product Management, and Supply Chain to deliver business objectives
• Develop and drive key account engagement to support sustainable growth
• Ensure pricing discipline to optimize revenue and margins
• Maintain a strong understanding of market trends, customer needs, and the competitive landscape

Primary Responsibilities
NPI Execution & Commercialization Support
Coordinate cross-functional activities to support successful New Product Introduction (NPI) programs. Partner with R&D, Operations, Supply Chain, Product Management, and Commercial teams to manage timelines, support customer qualifications, track key milestones, and facilitate product launch readiness.

Business Case Development
Support the development of business cases for new products, market opportunities, and strategic initiatives. Conduct financial and commercial analyses including revenue potential, cost considerations, profitability, and market attractiveness to support decision-making.

Sales Enablement & Value Communication
Develop customer-facing materials, value proposition content, competitive positioning tools, and sales support resources. Partner with Commercial Excellence and Sales teams to ensure consistent messaging and effective communication of product benefits and market differentiation.

Market Intelligence
Monitor market trends, industry developments, and competitive activities to support business and product decisions. Gather and analyze market data, identify growth opportunities, and provide insights on customer demand, market dynamics, and emerging risks. Support market sizing and business opportunity assessments for strategic initiatives and new product introductions.

Voice of Customer (VOC)
Collect and synthesize customer feedback through direct engagement, customer meetings, market interactions, and internal stakeholder input. Identify key customer needs, pain points, and buying drivers to support product development, positioning, and commercialization activities.

Competitive Analysis
Track competitor offerings, capabilities, pricing trends, and market activities. Develop competitive assessments and benchmarking analyses to help identify differentiation opportunities and support product positioning and commercial strategies.

Qualifications
YOU MUST HAVE

• Senior-level professional with 7+ years of experience in Marketing, Product Management, R&D/Engineering, or a related domain, with a demonstrated track record of delivering business results
• Bachelor's degree required; analytical, technical, engineering, or business discipline preferred
• Strong problem-solving, verbal, written, and presentation skills; able to effectively communicate business insights and recommendations to cross-functional teams and leadership
• Ability to thrive in a fast-paced, deadline-driven, cross-functional environment
• Demonstrated ability to manage multiple priorities and drive execution across organizational boundaries
• Ability to travel domestically up to 10–20%, depending on business needs and location

WE VALUE

• MBA or other advanced business degree preferred
• Proven track record of leading projects, product launches, and commercialization initiatives
• Demonstrated experience supporting growth initiatives within the semiconductor industry
• Industry and product experience in semiconductor materials, electronic materials, specialty chemicals, or advanced materials…