Copywriter

Company description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers.

By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways.

No more guesswork. No more waste. Just content that works, working a lot harder.

Part of Publicis Groupe, CaST is the production partner for Haleon. The CaST US Studio sits within Haleon in Warren, NJ and is a retained team of talented creatives and producers delivering work in support of the US marketing teams. The Studio has end-to-end capability, from light creative concepting to post-production, for executional creative and simple production needs.

Publicis Production is looking for a Copywriter with experience creating both social and traditional campaigns. You bring big ideas that can work across all mediums and are excited to be heavily involved at every stage of the process from concept to creation. Your interests and skill sets don’t stop at that of a typical Copywriter. Have a passion for photography? Dabble in pod cast production?

Spend your weekends building a following on Tik Tok? All extracurricular activities and side hustles welcomed!

• Collaborate with Art Director, strategist, producers, editors, and animators to raise the level of work across multiple clients
• Understand when and how to engage different departments to blur the lines of Media, Strategy, Creative and Production
• Develop creative concepts for thumb stopping social
• Anticipate and address strategic and creative obstacles and provide possible solutions
• Think bigger!
• Adapt voice and style of work across a variety of brands, targets, and mediums, and to actively participate in multiple projects simultaneously
• Gather information from media, research, and trend spotters to create an appropriate style and visual expression for product or a service and remain current on industry and technology trends
• Craft, present and pitch creative concepts and decks to internal and client teams
• Help create and maintain a high energy level throughout the team
• Review all production development work for accuracy before final production
• Supervise internal and 3rd party/vendor creative productions

• 2-5 years of experience in an advertising agency or content creation role
• Your experience spans social, digital, integrated, and holistic brand marketing across multiple brands and industries
• Demonstrable strategic marketing thinking and independent work ethic.
• Strong presentation skills
• The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
• Experience with production is a HUGE plus
• Must have a strong online portfolio, candidates will not be considered without one

• Hustle. You thrive at speed.
• Solution-orientated. You diagnose and solve difficult problems.
• Adaptability. You roll with the punches.
• Teamwork. You're a team player through and through.
• Leadership. You know how to take charge.
• Dedication. You always find a way to get it done.
• Joy. Not only brings passion to the work but works with us to find the projects you enjoy.

• Full-time role with a hybrid work model at our client office: 184 Liberty Corner Road, Warren, NJ

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our…