Web Optimization Lead

Position: Web Experience Optimization Lead
Responsibilities include but are not limited to:

* Own the end-to-end delivery of web initiatives--from strategy to execution, actively managing backlog, writing user stories, and ensuring timely sprint delivery.

* Define and maintain the product vision, roadmap, and backlog for all web properties and align web initiatives with business goals, marketing strategies, and customer experience objectives.

* Prioritize features and enhancements based on data-driven insights and stakeholder input.

* Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals.

* Collaborate with marketing and creative teams as well as external vendors to deliver compelling, personalized, and dynamic content experiences.

* Establish governance for content creation, approval, and publishing processes and identify emerging trends, technologies, and best practices to drive innovation across web platforms.

* Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience.

* Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming.

* Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools.

* Utilize GA4 and other analytics tools to monitor performance, identify trends, and inform decision-making.

* Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements and maintain documentation for processes, workflows, and technical specifications.

Required Skills:

* Strong experience with Adobe Experience Manager, Adobe Target, and GA4.

* Proven track record managing multiple vendors and complex web ecosystems.

* Hands-on experience serving as Scrum Master in an agile environment.

* Demonstrated ability to lead content strategy, drive innovation, and execute deliverables.

* Familiarity with AI-driven marketing tools and automation platforms.

* Excellent communication skills.

* Strong relationship building and stakeholder management skills.

* Strong analytical and problem-solving abilities.

* Familiarity with SEO, UX best practices, and web accessibility standards.

Required Experience:

* Bachelor's degree in Marketing, Business, Computer Science, or related field. Minimum of 7 years in digital product management or ownership, with a focus on web platforms.

Preferred Experience:

* Experience in financial services or regulated industries. Knowledge of personalization strategies and A/B testing methodologies.

SAFe or Scrum certification.