Technologist, Marketing Automation

Position Overview

We are looking for a Marketing Automation Specialist to support the execution and optimization of member marketing campaigns across email, SMS, and other outbound channels. The role focuses on building and deploying campaigns within Salesforce Marketing Cloud, including journey orchestration, automation workflows, and campaign QA, while partnering closely with marketing managers, analytics, and Salesforce teams.

• Build, test, and deploy email and SMS campaigns and multi‑step member journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Translate campaign requirements into technical execution, including audience segmentation, dynamic content, and automation logic.
• Perform end‑to‑end QA to ensure accuracy across targeting, personalization, links, and tracking.
• Support the development and maintenance of automated workflows and triggered campaigns.
• Partner with marketing managers, analytics, and Salesforce teams to ensure campaigns are executed accurately and on time.
• Maintain campaign tracking standards, including UTM tagging and platform‑level tracking consistency.
• Assist in monitoring campaign performance and support test‑and‑learn initiatives to improve engagement and conversion.
• Support day‑to‑day Marketing Cloud operations, including data quality checks, subscriber management, and campaign setup.
• Assist with vendor coordination, process documentation, and identification of opportunities to improve workflows and campaign execution efficiency.
• Explore and apply AI tools (including Zelis‑approved tools and ChatGPT) to streamline campaign development, QA, and workflow efficiency, experimenting with automation enhancements to improve speed to market.

• Bachelor’s degree and/or equivalent work experience (required).
• 2–3+ years of experience in marketing automation, campaign operations, or marketing technology roles.
• Hands‑on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Working knowledge of SQL, HTML, and/or AMPscript.
• Experience building and deploying email and SMS campaigns, including basic journey orchestration.
• Understanding of campaign execution workflows, QA processes, and marketing operations best practices.
• Strong attention to detail and ability to manage multiple campaigns and deadlines.
• Comfort working cross‑functionally with marketing, analytics, and technical teams.
• Curiosity and willingness to explore new tools, including AI‑driven solutions.
• Strong problem‑solving, organizational, and communication skills.
• Bonus:
  Experience with Marketing Cloud integrations (APIs, FTP, MC Connect, SSJS), deliverability best practices, campaign performance reporting, and optimization.
• Bonus:
  Experience in healthcare, insurance, or B2B2C environments.

Offices located in Atlanta, GA;
Boston, MA;
Morristown, NJ;
Plano, TX;
St. Louis, MO;
St.Petersburg, FL; and Hyderabad, India. The role supports a hybrid and remote‑friendly culture; work location may vary based on the needs of the position and the team.

Base salary range: $65,000 – $82,650. Benefits include 401(k) with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, health, dental, vision, and prescription drug coverage, and potential discretionary bonuses.

Zelis is an equal‑opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.