Director​/Senior Director, Market Research & Analytics - Part-Time Contractor

Description

About the Role

Seeking an experienced Director / Sr. Director, Market Research & Analytics to support commercial insights generation and strategic decision-making. This role will serve as a strategic insights leader, responsible for integrating diverse data sources into clear, actionable recommendations that inform key business decisions.

The ideal candidate brings deep pharmaceutical market research and analytics experience, thrives in a fast-paced, matrixed environment, and is comfortable translating complex data into compelling, executive-ready insights. This role partners closely with Commercial, Market Access, and cross-functional stakeholders to ensure customer insights meaningfully shape strategy and execution.

Key Responsibilities

Market Research & Analytics Integration

* Integrate insights across qualitative and quantitative primary research, secondary data, syndicated reports, and advanced analytics to deliver clear, compelling narratives

* Lead voice-of-the-customer engagements (HCP, Patient, Payer) to inform strategic priorities

* Frame critical business questions and define key information needs

* Develop and execute research and analytics plans to deliver actionable insights on customers, competitors, and market dynamics

* Design and implement effective qualitative and quantitative research methodologies

* Take ownership of business challenges, recommending and executing best-fit approaches

* Introduce innovative techniques and best practices to enhance insights generation

* Develop and maintain KPI dashboards and performance trackers (e.g., leading indicators, market share, sales, key account insights)

Project Management

* Manage end-to-end market research projects, including budget ownership and vendor oversight

* Lead agency selection and briefings, ensuring alignment on objectives and deliverables

* Evaluate vendor capabilities and ensure high-quality outputs

* Clearly communicate research rationale, hypotheses, and methodologies

* Deliver insights in a concise, actionable, and business-relevant format

* Identify and mitigate risks across research execution and vendor performance

Stakeholder Engagement & Execution

* Partner cross-functionally with Commercial, Marketing, and Market Access teams

* Ensure customer insights are embedded into strategic decision-making and planning

* Present insights to senior leadership with clear recommendations and implications

* Drive alignment across stakeholders to support data-driven execution

30 / 60 / 90-Day Expectations

First 30 Days

* Rapidly ramp on business priorities, commercial strategy, and key stakeholders

* Assess existing research, data sources, and analytics capabilities

* Identify critical insight gaps tied to immediate commercial priorities

* Define key business questions and align on urgent research roadmap

* Launch priority research and analytics initiatives

By 60 Days

* Execute high-priority research and analytics to inform near-term decisions

* Deliver initial insights readouts with clear, actionable recommendations

* Stand up KPI framework and begin tracking leading indicators

* Establish consistent insights cadence (dashboards, stakeholder updates)

* Actively influence cross-functional decisions with early insights

By 90 Days

* Deliver fully integrated insights across datasets to guide commercial optimization

* Launch robust KPI dashboards to track performance and market response

* Continuously refine strategy based on real-time data and stakeholder feedback

* Serve as a trusted advisor to leadership, shaping key decisions

* Identify next-phase opportunities and optimization initiatives

Qualifications

* Minimum of 10+ years of pharmaceutical/biotech experience in market research, analytics, or insights

* Expertise in qualitative and quantitative primary research methodologies

* Proven ability to integrate multiple data sources into actionable insights

* Strong understanding of HCP, Patient, and Payer insights frameworks

* Experience building KPI frameworks and performance tracking tools

* Demonstrated success managing vendors and external research partners

* Strong executive communication and presentation skills

* Ability to operate independently in a fast-paced, matrixed environment

Education

* Bachelor's degree required

* Advanced degree preferred (e.g., MBA, MS, MPH, or related field)

The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage…