Associate Director, US Consumer Analytics

Main Responsibilities

• Serve as an analytics business partner to assigned consumer brands and indications; translate brand strategy, media priorities, and business questions into analytics plans and recommendations.
• Design and interpret insights for DTC/P ecosystem, assess use‑case impact, and support AI‑mediated engagement across the customer journey lifecycle.
• Partner with Brand and Media to define KPIs, audience priorities, measurement needs, test‑and‑learn opportunities, and optimization questions for Direct to Consumer/Patient campaigns; connect consumer engagement, media activity, audience behavior, patient journey progression, and business outcomes.
• Lead or support recurring performance readouts; translate analytical outputs into business implications and recommended actions.

• Contribute to the development of the US Consumer Media Analytics Strategy.
• Support scaling consumer analytics capabilities (segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, test‑and‑learn frameworks).
• Define business requirements, analytical inputs, and success criteria with Omnichannel/Digital/Data Management/Data Engineering/Data Science teams.
• Design/execute/interpret analyses of large healthcare and media datasets; translate findings into actionable recommendations.
• Establish repeatable standards, templates, QA processes, and documentation; prioritize analytics work across brand needs and capacity.

• Coordinate Consumer Analytics work streams with Advanced Analytics deliverables; collaborate on model development, audience creation, measurement design, test/control construction, validation.
• Partner with Digital and Data teams to ensure dashboards/workflows meet business needs; collaborate on data infrastructure and quality.
• Coordinate with agency/vendor and offshore analytics hub for measurement, reporting, QA, insight generation.
• Ensure outputs are accurate, actionable, privacy‑conscious, and aligned with policies/SOPs/governance.

• Contribute to curiosity, collaboration, inclusion, analytical rigor, and business ownership; work effectively in a matrixed environment.

Required:

• Bachelor’s degree in a quantitative field.
• 5+ years experience in commercial brand and/or media analytics (or equivalent consulting).
• Experience with 1st/3rd party consumer data across channels (CRM, CTV/OLV, Search, Social).
• Statistical methods, experimental design, causal inference for incrementality and lift measurement.
• SQL and Python.
• Ability to translate complex analytics for non‑technical audiences; strong communication/presentation skills.

Preferred:

• Master’s/MBA/PhD or advanced data science/ML certification.
• Media agency analyst experience; multi‑touch attribution expertise (pharma).
• Experience with pharma data sources/platforms (e.g., IQVIA, Veeva, Databricks/Snowflake/Tableau/PowerBI) and therapeutic area analytics.

• Health and wellbeing benefits, including high‑quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender‑neutral parental leave.