Senior Manager, NA Omnichannel Analytics & Insights

Job Title: Senior Manager, NA Omnichannel Performance Analytics & Insights

Location: Morristown, NJ

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer-centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve sharing of best practice
• Clarify accountability for day-to-day marketing activities, as well as long‑term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations

We’re an R&D‑driven, AI‑powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

The Senior Manager, NA Omnichannel Performance Analytics & Insights will play a critical role in advancing how Sanofi measures, interprets, and acts on omnichannel performance across North America. This role will move reporting beyond vanity metrics and standard campaign dashboards, establishing insight‑led measurement practices that help brands understand performance, optimize investment, improve customer engagement, and make faster, more confident commercial decisions.

The role will partner closely with Media, Brand, CRM, Web, Analytics, agency, and offshore teams to define KPIs, lead performance storytelling, shape test‑and‑learn agendas, and use AI‑enabled analytics to raise the quality, speed, and impact of insights delivered to the business.

• Lead the development and governance of NA omnichannel commercial measurement standards across media, CRM, web, search, and customer journey performance.
• Define KPI frameworks and reporting principles that distinguish between activity metrics, diagnostic indicators, optimization signals, and business‑impact measures.
• Translate Brand and channel objectives into clear measurement plans that help teams evaluate performance, identify opportunities, and make more confident commercial decisions.
• Own the quality and consistency of omnichannel performance storytelling, ensuring reporting answers: what happened, why it happened, what it means, and what action should be taken.
• Partner with Digital and central analytics teams to influence dashboard design, reporting requirements, data interpretation, tagging priorities, and measurement usability, while respecting their ownership of platforms and data infrastructure.
• Direct offshore analytics resources to scale recurring reporting, dashboard QA, performance analysis, insight generation, and cross‑brand reporting support.
• Partner with Media, CRM, Web, Search, Brand, and agency teams to identify performance trends, customer journey gaps, optimization opportunities, and cross‑channel learnings.
• Shape and support the omnichannel test‑and‑learn agenda, including test design, KPI alignment, readout standards, learning capture, and recommendations for scale.
• Use AI‑enabled tools, automation, and advanced analytics techniques to accelerate insight…