HCP Global Omnichannel Lead

Location

Morristown, NJ

Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice—embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

• Define and manage the global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test‑and‑learn pilots and scale validated omnichannel solutions globally.

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global‑to‑local HCP omnichannel models and experience within clusters such as AMEA, Europe, LATAM, and ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
• Strong analytical and commercial skills, with comfort driving adoption through influence and training.
• Degree in Marketing, Digital, Business, or related discipline.
• Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
• Fluent in English.

Salary range: $150,000 - $220,000. Benefits:
Employees may participate in company benefit programs.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

North America Applicants Only.