Senior Manager, NA Omnichannel Analytics & Insights

Senior Manager, NA Omnichannel Performance Analytics & Insights

Location:

Morristown, NJ

The North America Go-To-Market Capabilities Omnichannel (NA GTMC OC) team supports Sanofi’s North American brand marketing teams to execute customer‑centric, agile marketing across all channels. The team provides end‑to‑end campaign management, channel expertise, day‑to‑day operations leadership, and a transformation function that drives continuous improvement of marketing operations processes. The Senior Manager will advance how Sanofi measures, interprets, and acts on omnichannel performance across North America, moving beyond vanity metrics to insight‑driven measurement practices.

• Lead the development and governance of NA omnichannel commercial measurement standards across media, CRM, web, search, and customer journey performance.
• Define KPI frameworks and reporting principles that distinguish activity metrics, diagnostic indicators, optimization signals, and business‑impact measures.
• Translate Brand and channel objectives into clear measurement plans to evaluate performance, identify opportunities, and support confident commercial decisions.
• Own the quality and consistency of omnichannel performance storytelling, ensuring reporting addresses what happened, why it happened, what it means, and recommended actions.
• Partner with Digital and central analytics teams to influence dashboard design, reporting requirements, and data interpretation while respecting platform ownership.
• Direct offshore analytics resources to scale recurring reporting, dashboard QA, performance analysis, insight generation, and cross‑brand reporting support.
• Collaborate with Media, CRM, Web, Search, Brand, and agency teams to identify performance trends, customer journey gaps, optimization opportunities, and cross‑channel learnings.
• Shape and support the omnichannel test‑and‑learn agenda, including test design, KPI alignment, readout standards, and scaling recommendations.
• Utilize AI‑enabled tools, automation, and advanced analytics techniques to accelerate insight generation, reduce manual reporting, and improve decision‑making speed and quality.
• Serve as a key business analytics counterpart to agency and vendor partners, ensuring deliverables are accurate, insight‑led, standardized, and tied to Brand objectives.
• Lead upskilling of offshore and cross‑functional partners on NA omnichannel analytics standards, insight development, reporting interpretation, and executive storytelling.
• Support GTMC transformation priorities by identifying opportunities where measurement, reporting, or operating‑model improvements can unlock better business impact.

• Bachelor’s degree in any field.
• 7+ years of experience in omnichannel performance analytics, marketing analytics, or a related field.
• Experience developing KPI frameworks, measurement plans, performance scorecards, and test‑and‑learn measurement approaches.
• Proven ability to synthesize complex data into clear insights and recommendations for senior business leaders.
• Experience working across multiple online and offline marketing channels, including paid media, CRM/email, web, search, TV, digital engagement, and customer journey measurement.
• Experience partnering with data science and data engineering teams to influence reporting outputs and improve data usability.
• Hands‑on proficiency with SQL.
• Hands‑on familiarity with analytics and media tools such as GA, Sprinklr, Jira, Power BI, Tableau, or similar BI platforms.
• Deep understanding of omnichannel marketing measurement, custom attribution models, and KPI framework design.
• Strong commercial acumen and ability to connect channel performance to Brand objectives and business decision‑making.
• Excellent stakeholder management skills and ability to influence cross‑functional partners in a complex matrixed organization.
• Strong project management and prioritization skills, managing multiple brands, channels, and competing business needs.
• Nice to have: proficiency with Python, pharmaceutical or healthcare industry experience, and experience managing offshore or agency analytics teams.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, domestic violence victim status, atypical cellular or blood trait, genetic information, or any other characteristic protected by law.